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RESEARCH
ANALYSIS
TRENDS

Malaysia successfully fighting

streaming piracy

A new study, researching content viewing behavior of the criminal organizations who operate the websites
Malaysian consumers, has found a massive 64% and illicit applications and harms our society, especially
decrease in consumers accessing piracy websites over all those who work every day to generate content and
the past 12 months, due to the Ministry of Domestic entertainment for everyone. LaLiga will continue to fight
Trade and Consumer Affairs’ (MDTCA) site blocking against the problem of online piracy."
efforts.The survey, commissioned by AVIA's Coalition
Against Piracy (CAP) and conducted by the The continual site blocking has had an impact on
international research and data analytics group consumers viewing habits who are now more likely to
YouGov, found that 22% of online consumers currently access legal content services: 20% of consumers who
use piracy streaming websites or torrent sites to view said they were aware of the government blocking
pirated content, which is substantially less than the piracy websites and illicit application domains, have
61% from a similar survey conducted in August 2019. since subscribed to a paid streaming service; 15% said
The YouGov survey also found a 61% reduction in the they now spend more time viewing free (AVOD) local
number of consumers who use an illicit streaming streaming services; and 65% now predominantly watch
device (ISD) when compared to the August 2019 free (AVOD) international streaming services.
survey.
Neil Gane, General Manager of AVIA's Coalition
More than half (55%) of online consumers had noticed Against Piracy (CAP) said: "We applaud the MDTCA
that a piracy service had been blocked by the Ministry for disrupting piracy website networks which are being
of Domestic Trade and Consumer Affairs (MDTCA). monetized by crime syndicates. Consumers who
This would appear to have had an impact on consumer subscribe to illicit IPTV services or access piracy
attitudes towards piracy, with 49% stating that they no streaming sites are wasting their time and money when
longer accessed piracy services and 40% stating that the channels and websites stop working. Piracy
they now rarely accessed piracy services as a result of services do not come with a 'service guarantee', no
not being able to access blocked piracy sites. 11% of matter what their 'sales pitch' may claim."
consumers said it made no difference to their viewing
habits. When asked about the negative consequences of
online piracy, consumers placed funding crime groups
Melcior Soler, Global Audiovisual Director at LaLiga, for (57%), loss of jobs in the creative industry (52%) and
instance, said: "This substantial reduction in online malware risks (42%) as their top three concerns. ◊
piracy in Malaysia is a sign of the success of the
actions undertaken by the MDTCA. Piracy only benefits By MediaBUZZ

September 2020: Cybersecurity & Data Safety: perpetual awareness and innovation presupposed 16