Page 11 - Trends 2013
P. 11
SOCIAL MEDIA
Social Media in 2013:
Predictions from
professionals
Content Marketing is the New Social Media Market-
Cindy King of Social Media Examiner published Social ing
Media Predictions for 2013 , tapping the knowledge of As social media begins to come of age in 2013, brands
social media professionals.
will realize that with unprecedented clutter coming from
both people and brands, the need for beautiful and en-
Here’s a summary of what they are predicting: gaging content is greater than ever. In B2B, content
marketing has already taken center stage with white
Ecommerce and Social Media grow together papers, ebooks, webinars, infographics and articles. In
2013, as Instagram, Pinterest and other multimedia
Social media is a great venue for consumers because of social networks grow, you’ll see more and more B2C
the integrated communication features and potential brands using social media to produce and share beauti-
ecommerce features. But even Facebook is missing the ful photos, sophisticated comics and other visual aids,
mark a bit. Twitter and LinkedIn don’t even have ecom- and brilliant TV-level videos.
merce options. That needs to change. Ecommerce and
social media will need to grow together. I’m a big fan of Dave Kerpen, CEO of Likeable and author of “Likeable
any way we can use social media to build business, sell Social Media” and “Likeable Business”.
product and support our economy. Making purchasing
easier and more fun is one way of doing it, and is the SlideShare Is the fastest-growing Social Network
reason I see the mashup of ecommerce and social me-
dia as a huge growth trend in 2013.
In 2013, the fastest-growing social network will be
SlideShare, while Facebook and LinkedIn each launch
Viveka Von Rosen, known internationally as the their own original content creation strategies to drive
“LinkedIn Expert” and author of “LinkedIn Marketing: An further engagement and open up sponsored content
Hour a Day”.
opportunities.
Visual Marketing Joe Pulizzi, founder of the Content Marketing Institute,
author of “Managing Content Marketing” and co-author
2013 will be the year of visual marketing. Visuals and of “Get Content, Get Customers”.
video done right are highly effective in cutting through
the noise. It’s a snackable type of content that reso- Twitter personalizes your Twitter feed
nates with people globally and increases engagement
within communities no matter where they are located. In 2013, Twitter is going to start “personalizing” your
Brands will need to understand what it takes to do visual Twitter feed based on an algorithm that social media
marketing well, whether within their current communities pundits might call “TweetRank,” or perhaps
or new networks like Pinterest, Instagram and others. “TwedgeRank.” Invariably, brands will complain that
This is applicable for any type of content: paid, earned they can no longer get the engagement they once got
and owned.
on Twitter, at which point Twitter will roll out an adver-
tising platform that allows you to buy a better
Ekaterina Walter, social innovator at Intel and author of TwedgeRank for your tweets. There, now I said it.
“Think Like Zuck”.
Rich Brooks, president of flyte new media.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Social Media in 2013:
Predictions from
professionals
Content Marketing is the New Social Media Market-
Cindy King of Social Media Examiner published Social ing
Media Predictions for 2013 , tapping the knowledge of As social media begins to come of age in 2013, brands
social media professionals.
will realize that with unprecedented clutter coming from
both people and brands, the need for beautiful and en-
Here’s a summary of what they are predicting: gaging content is greater than ever. In B2B, content
marketing has already taken center stage with white
Ecommerce and Social Media grow together papers, ebooks, webinars, infographics and articles. In
2013, as Instagram, Pinterest and other multimedia
Social media is a great venue for consumers because of social networks grow, you’ll see more and more B2C
the integrated communication features and potential brands using social media to produce and share beauti-
ecommerce features. But even Facebook is missing the ful photos, sophisticated comics and other visual aids,
mark a bit. Twitter and LinkedIn don’t even have ecom- and brilliant TV-level videos.
merce options. That needs to change. Ecommerce and
social media will need to grow together. I’m a big fan of Dave Kerpen, CEO of Likeable and author of “Likeable
any way we can use social media to build business, sell Social Media” and “Likeable Business”.
product and support our economy. Making purchasing
easier and more fun is one way of doing it, and is the SlideShare Is the fastest-growing Social Network
reason I see the mashup of ecommerce and social me-
dia as a huge growth trend in 2013.
In 2013, the fastest-growing social network will be
SlideShare, while Facebook and LinkedIn each launch
Viveka Von Rosen, known internationally as the their own original content creation strategies to drive
“LinkedIn Expert” and author of “LinkedIn Marketing: An further engagement and open up sponsored content
Hour a Day”.
opportunities.
Visual Marketing Joe Pulizzi, founder of the Content Marketing Institute,
author of “Managing Content Marketing” and co-author
2013 will be the year of visual marketing. Visuals and of “Get Content, Get Customers”.
video done right are highly effective in cutting through
the noise. It’s a snackable type of content that reso- Twitter personalizes your Twitter feed
nates with people globally and increases engagement
within communities no matter where they are located. In 2013, Twitter is going to start “personalizing” your
Brands will need to understand what it takes to do visual Twitter feed based on an algorithm that social media
marketing well, whether within their current communities pundits might call “TweetRank,” or perhaps
or new networks like Pinterest, Instagram and others. “TwedgeRank.” Invariably, brands will complain that
This is applicable for any type of content: paid, earned they can no longer get the engagement they once got
and owned.
on Twitter, at which point Twitter will roll out an adver-
tising platform that allows you to buy a better
Ekaterina Walter, social innovator at Intel and author of TwedgeRank for your tweets. There, now I said it.
“Think Like Zuck”.
Rich Brooks, president of flyte new media.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
