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RESEARCH, ANALYSIS & TRENDS

Convenience versus protection:

Consumers weigh in on their own privacy

In today’s connected world, businesses are prime how.
targets for cyberattacks, and unintentional missteps can
result in critical exposure of consumers’ sensitive “Our cyber safety is inherently tied to trust,” said Kurt
personal information. Wang, Chief Sales Engineer, Consumer of Symantec,
Greater China Region, Symantec. “Most consumers
According to the 2018 Norton LifeLock Cyber Safety are aware their data is being captured from the
Insights Report, that has been just released by Norton websites they visit, the social media they share and the
LifeLock, a Symantec company, 90% of Hong Kong apps they use, and trust their information is being
consumers say they are more alarmed than ever about properly secured. However, these same consumers are
their privacy. However, the majority accept certain risks often unaware of how to protect their data and why
to their online privacy in exchange for convenience protecting it is essential in order to stifle the efforts of
(51%) and are willing to sell or give away certain cybercriminals. The sheer amount of personal
personal information such as their location (48%) and information being collected about us shows no signs of
internet search history (52%), to companies. slowing and there is greater value placed on it than
ever before.”
In the age of information sharing, control is now at the
heart of society’s privacy paradox – from who should In the past year alone, 39% of Hong Kong consumers
have it to what the consequences should be when it is experienced cybercrime, and 77% believe it’s likely
mishandled. In fact, 96% of Hong Kong consumers they will experience cybercrime in the next year.
believe it is important to require that companies give Further, only 38% of parents of minors know that
customers control of how their personal data is used. children under 18 are at risk from identity theft, and
Adequate recourse is also expected when personal 27% say they have not taken any steps to protect their
information is not protected, with 96% of consumers child from identity theft.
believing it is important that companies be required to
provide a way for consumers to report misuse of their Additional Hong Kong findings include：
personal data, or consequently be fined. While 91% of
Hong Kongers indicated they want to do more to protect Consumers in Hong Kong have little to no trust in social
their privacy, the majority (61%) said they don’t know

12 April 2019 - Personalized & Customer-Centric Content Marketing