Page 18 - AeM_August_2019

RESEARCH, ANALYSIS & TRENDS

Smartphone shipments in China fell 6%,

but 5G expected to be the watershed

According to preliminary figures in the IDC Quarterly • Since late May, Huawei's overseas smartphone
Mobile Phone Tracker, smartphone shipments in China sales were hampered. But in the domestic market,
stood at 98 million units in the second quarter of 2019, the company leveraged its existing strengths to
down 6% from the same period last year. The industry drive its local market share to a new high. It
outlook, however, turns out to be much better than continued to increase its penetration and influence
expected, not only because the forecasted 9% in tier 4-6 cities with new agents and additional
contraction didn’t occur. manpower. Its P30 series and the Honor 20 series
also launched in June, supported by strong imaging
“In only one and a half months, Huawei was able to capabilities and by the good word-of-mouth
further strengthen its position in China and grab market accumulated over previous generations of products.
share from other players in China. Its success was not
only because it brought much of its overseas teams back • vivo’s shipments declined during the quarter, as no
to China to focus on local distribution, but also because new flagships were released. But the vendor
of its strong brand image in the country,” said Will Wong, strengthened its portfolio in the X series as well as
Research Manager for Client Devices at IDC Asia/ the new S series. Channel coverage expanded for
Pacific. the Z series, which was originally launched for the
online market, but now adds to the vendor’s
Despite the uncertainties, the mobile device portfolio in the mainstream segment along with the
manufacturers in China achieved these positively Y series.
surprising results for the following reasons, according to
IDC:

18 August 2019 - Predictive Algorithms, Programmatic & Native Ads