Page 19 - AeM_August_2019

RESEARCH, ANALYSIS & TRENDS

• OPPO’s A9 model did well in the mainstream • Multiple rounds of price adjustments and
segment, and the new Reno series does a better job promotions during the June online shopping period
than its preceding R series in covering a range of helped Apple’s shipments in China in 2Q19. There
prices in the mid-to-high end. But due to the success is still an apparent decline from the previous
of Huawei’s nova series in tier 4-6 markets, the new quarter, with its market share being flat year on
Reno series failed to be as successful as the R15 in year.
the same period last year.
“The near-term outlook for China’s smartphone market
• Xiaomi was hampered by both internal is challenged by channel inventories and replacement
organizational changes as well as timing differences cycles that aren’t shortening,” said Wang Xi, Research
in its flagship product, which launched a quarter Manager at IDC China. “At the same time, 5G phones
earlier this year. Xiaomi’s challenges in China and services are finally hitting the market in 2H19. We
include transitioning to new products and managing expect more adoption next year as prices reach more
its offline channels. mainstream price segments, thus being a welcome
accelerator in an otherwise challenging
market.” (Source: IDC) ◊

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