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COMPANIES
&
CAMPAIGNS

• 85% say ‘I want to know what goes on behind the diversity of all kinds. 77% also agree that companies
scenes when a product is being produced’ and brands need to show people with all body shapes
and types. Furthermore, they were almost unanimous
• 77% say ‘Companies and brands need to show in desiring full transparency from brands, with 85%
people with all body shapes and types’ wanting to know what goes on behind the scenes
Wellbeing is a key concern for people across South when a product is being produced.
East Asia according to the report, with 92% stating they
take care of themselves physically, followed closely by The research also shows that people living in South
84% stating they take care of themselves emotionally. East Asia rely on technology to help manage their
Their increased desire to celebrate the good in life lives and connect with loved ones, with 93% stating
(87%) has become more prominent in how people in that technology makes them feel connected to those
South East Asia visualize wellness in their lives. who matter most and having a mobile device or phone
helps them feel connected to what’s happening in the
Customer searches on Getty Images mirror these world. Although they have concerns around privacy
findings. Searches for ‘Together’, ‘Joy’ and ‘Wellness’ and data risks, as well as the negative impacts
have increased by 1500%, 900% and 235%, technology has on relationships, people across South
respectively since lockdown, and for South East Asia, East Asia are more optimistic about the future of
searches for ‘Home Workout’ and ‘Positive Thinking’ technology, with 78% agreeing they are excited about
have become newly significant during this time. how artificial intelligence could impact their lives in the
Companies and brands have the opportunity to focus future, compared to 58% of consumers globally.
on visualizing wellness in this new way to further reflect
these concepts of celebrating everyday moments. For further overview on results see below or to
download the full Visual GPS report visit
Consumers in South East Asia also demand greater VisualGPS.com. ◊
diversity and inclusion from brands, with 87% stating it
is important that the companies they buy from celebrate By Getty Images

23 August 2020: people-oriented communication strategies and social networks