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TECHNOLOGIES & PRODUCTS






                                                  Emerging group of 'cloud


                                                  masters' accelerates the


                                                  ability to outperform peers







            A  global  survey  of  730  IT  professionals,  conducted  by  Rise of AI, machine learning and automation
            Longitude,  revealed  that  a  small  group  of  forward-
            thinking businesses has reached cloud maturity with on  Cloud  is  not  the  only  technology  investment  that
            average of 70% or more of their applications operating in  businesses  are  looking  to  make  in  2018.  Oracle's
            the  cloud.  Oracle  and  Intel  partnered  with  Longitude  research found that businesses are looking to capitalize
            Research for the study that surveyed C-level and senior  on new, innovative technologies, such as AI, machine
            IT  executives  from  companies  that  had  an  annual  learning  and  automation  in  the  next  year.  Over  a
            revenue of $1 billion or more, coming from 13 countries.   quarter of IT executives felt that automation capabilities
                                                                 were  important  to  the  business,  second  only  to  the
            Having a cloud strategy in place isn’t enough        organization's  ability  to  offer  multiplatform  capabilities.
                                                                 A fifth of IT executives were found to put an importance
            Their research identified a small group of 'cloud masters',   on AI and machine learning within the organization.
            which  are  companies  that  are  more  data  driven  and
            more  savvy  in  getting  insight  from  their  business  Although  nearly  two-thirds  of  respondents  agree  that
            information, as well  as more innovative and better able  cloud adoption offers the ability to better meet customer
            to  respond  to  customer  needs  with  greater  relevance,  demands,  enable  greater  collaboration,  improve
            speed and agility, consequently  with higher productivity  scalability and agility, concerns over security remain a
            and ahead of their peers.                            barrier; around 54% feel there are major security issues
                                                                 in moving IT operations and data to the cloud.
            The remainder are playing catch up despite most having
            a cloud strategy in place and implementation underway.  Contradicting this however, a similar number say they
            Interestingly,  while  more  than  one-third  (35%)  of  IT  believe  application  security  in  the  cloud  is  better  than
            executives surveyed stated that their cloud strategies are  previously.  In addition, respondents with a higher level
            fully-developed and largely implemented, less than a fifth  of cloud maturity and exposure revealed themselves to
            of this group (18%) can be classified as 'cloud masters',  be  more  confident  in  their  cyber  security  capabilities
            revealing  a  gap  between  what  companies  are  talking  than  companies  less  ingrained  in  cloud  –  65%  rated
            about  and  what  they  are  doing.    In  terms  of  cloud  their  cyber  threat  detection  as  good  to  very  good
            strategy,  an  even  larger  proportion  (43%)  reported  that  compared to 38%.
            strategy  implementation  is  progressing.  One-fifth,
            however, say  their strategy  development for cloud is in  The  survey  also  shows  a  stark  difference  in  analytics
            its infancy.                                         capabilities  between  those  with  a  significant  cloud
                                                                 exposure and those of lesser maturity.  Globally, more
            "In  2018,  the  gap  between  'cloud  masters'  and  those  than 60% of cloud-mature companies say they have an
            lagging  behind  has  the  potential  to  widen  significantly.  increased ability to analyze most types of data and are
            What  we  are  seeing  is  that  those  with  the  most  taking advantage of improvements in machine learning-
            experience  will  be  the  quickest  to  exploit  the  new  based  automation  and  visualization,  compared  to
            enterprise technologies and development methodologies  nearer a third of companies at a lower stage. Eight in
            and  to  use  them  to  wow  customers  or  develop  10  cloud-mature  companies  say  they're  realizing
            competitive   advantages    before   they   become  important gains from migrating data management to the
            mainstream.  This  speed  to  market  comes  from  having  cloud  and  able  to  experiment  with  different  data
            the  experience  to  apply  the  emerging  technologies  to  models, and nearly as many say they generate better
            business  and  from  having  invested  in  the  right  cloud  insights from their data. This is in comparison to around
            platform,  infrastructure  and  tools.  This  means  they  can  a half of organizations with lesser cloud maturity. ◊
            accelerate  their  way  to  competitive  success  --  and  if
            other  businesses  don't  catch  up  now,  they  could  be
            permanently  left  behind",  Andrew  Sutherland,  Senior                                By MediaBUZZ
            Vice  President  of  Systems  &  Technology  for  Oracle
            Europe,  Middle  East  &  Africa  (EMEA)  &  Asia  Pacific
            (APAC) at Oracle believes.

      24            February 2018 - Artificial Intelligence (A.I.) in Marketing
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