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TECH-

The most influential and popular

AI applications providers for

marketing support

Since, making use of Artificial Intelligence (AI) is clearly A prerequisite,
increasing in popularity, we created for your convenience however, is
a list of the most important marketing applications having
providers. sufficient data
from CRM
Whether language assistants such as Siri and Alexa, databases,
chatbots in hotlines, or user analyzes and personalized social media,
offers in e-commerce and social media, nothing flows search- and
smoothly and effectively without the use of AI. Therefore, purchase profiles in online shops, or other legally
every day new areas of application are added. accessible sources for interpretation.

Currently, the learning computer programs conquer the In the market overview below, we present a dozen
image recognition, which means they identify brands, software providers for AI, their systems and their main
products, locations, interests, and preferences of users. applications, which we believe to be useful to
Thanks to Deep Learning, AI understands consumer, as businesses in the Asia Pacific region - besides the well-
well as communication and behavioral patterns of target known and most popular, Amazon Alexa, Google Cloud
groups, communities and individuals.
Platform, or Microsoft. ◊

Company Product Name Primary Use
Audience, brand, campaign, image analysis, sentiment
Crimson Hexagon ForSight/HelioSight
analysis, social monitoring, competitive intelligence
SAS Customer Intelligence 360 Analytical strategy, business intelligence

Large-scale data management, intelligent chatbots, data
Oracle Oracle AI-Platform
analytics and machine learning
Content intelligence, character recognition, face-
sensitive processing, semantic segmentation, marketing
Adobe Adobe Sensei
recommendations, personalization, natural language
processing and more.
Salesforce Marketing Einstein Data science, CRM, sales support, marketing
Cloud automation, image recognition

SAP SAP Brand Impact Multi-object recognition and -classification

IBM Watson Natural language processing

Software AG ADAPA Predictive analytics, data warehousing
Chatbots, natural language processing, automated
contract analysis, competitive intelligence, e-mail
IntraFind iFinder5 elastic
routing, call center FAQ support, product information
matching, online store search / metadata
Linguistic analysis technology, text evaluation, content
Acrolinx Acrolinx Server
visualization
Chatbots, FAQ Center, speech recognition (dialogue
novomind novomind iAGENT for Self Service
capability)
Natural language processing, micro-apps for speech
Genesys Kate
and digital self-service
By MediaBUZZ

MediaBUZZ Pte Ltd - Independant ePublisher for Asia