Page 30 - AeM_Feb_2018

APPOINTMENTS & ANNOUNCEMENTS

AnyMind Group, an artificial intelligence solutions provider and formerly known as AdAsia
Holdings, has announced its expansion into Malaysia. This is the 10th market and 11th office for
the less than two-year-old organization.

Through AdAsia Holdings and CastingAsia, AnyMind Group will roll out its suite of marketing and
advertising solutions for marketers and advertisers in Malaysia, including the AdAsia Digital Platform
for Advertisers and AdAsia Digital Platform for Publishers.
Akifusa Kanda
The company will also build up its CastingAsia reach with influencers from Malaysia, as well as partnering with
and adding top tier Malaysian publishers into the AdAsia Ad Network and AdAsia Video Network. TalentMind, a
HR tech company that provides recruitment software, will be rolled out in Malaysia at a later date.

Akifusa Kanda will head the new office as Country Manager, Malaysia, AnyMind Group. Prior to joining the
company, Kanda served in various leadership roles at Geniee, a Japanese supply-side platform.

AnyMind Group plans to further expand into the Philippines, Middle East, India and Russia within this year. ◊

Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behavior, emotions,
and micro-moments within easy reach of brands with its new revolutionary product 'TAPP'.

This launch is in line with its vision to be the global leader in providing digital market research solutions for
understanding consumer experiences and behaviors, in growth and developed markets of the world; driven by
advanced Analytics and Technology. The product TAPP identifies patterns and trends by looking into consumers'
interactions and their emotional state and behavior within their environment with its unique methodologies and
machine learning algorithms for rich, easy to interpret, actionable insights for brands. With TAPP, marketers and
researchers can understand consumers' micro-moments to develop communication, manage brand activation,
test concepts, evolve products, and much more. ◊

WeDo Technologies, the worldwide leader in Revenue
Assurance and Fraud Management, recently hosted its
Asia Pacific WeDo User Group, in which more than 100
telecommunications professionals converged in Kuala
Lumpur, Malaysia, to learn about the latest hidden fraud
risks that communication service providers are facing.
The APAC event is part of WeDo Technologies' regional
series of user group events, which culminates in the global
User Group held in Portugal yearly.

In Kuala Lumpur, WeDo Technologies highlighted the risks
associated with the digital transformation happening across
telecom. The rise of video and mobile content, and new
networks and services such as 5G, IoT, and NFV, opens the
door to new threats that communications service providers need to urgently address and mitigate. In addition,
WeDo Technologies warned that fraudsters are increasing their pace in devising new ways to defraud telecom
operators. This will only intensify as billions of IoT devices and massive amounts of data hit their networks.

In addition to AI and Machine Learning capabilities, WeDo also reiterated how cloud-based systems can help
expedite the modernization of an operator's fraud management solution. WeDo's RAID.Cloud enables operators
to address today's fraudulent activity faster, with more flexibility, and with the latest advancements in detection
methods. By leveraging the cloud, WeDo's RAID.Cloud saves integration time and reduces costs with its self-
service and user friendly, on-the-spot onboarding process. It is supported by the development of several cutting-
edge detection applications, providing digital profiling, customer experience and crowdsourced service assurance
analytics. Ultimately, RAID.Cloud enables operators to address today's top fraudulent activities, including
roaming, bypass and IRSF fraud, and equip operators to identify future areas of risk and revenue leakage.

Founded in 2001, WeDo Technologies provides software and expert consultancy to Telecom Operators and
Communication Service Providers worldwide. WeDo Technologies' software analyzes large quantities of data
allowing one to monitor, control, manage and optimize processes, ensuring revenue protection and risk mitigation.
With over 200 customers - including some of the world's leading blue chip organizations - WeDo Technologies
has long been recognized as the constant innovator in assuring the success of its customers along a journey of
continuous transformation. ◊

30 February 2018 - Artificial Intelligence (A.I.) in Marketing