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P. 19
BEST
PRACTICES
&
STRATEGIES
The success of a brand depends on the effectiveness of its
brand assets - be it an Instagram story, a banner, a TV spot or
packaging. The challenge: individualization and the large
number of channels and formats lead to a constantly growing
number of assets and makes it necessary to develop them
quickly and with agility. Therefore, it is barely surprising that the
use of artificial intelligence (AI) is one of the most important
marketing trends.
19 February 2020: Automation & AI: accelerator in digital marketing
