Page 15 - index
P. 15
RESEARCH, ANALYSIS & TRENDS
“The multi-screen trend continues decline with multi-SIM packages to viders to re-evaluate their reliance
as consumers benefit from declin- take advantage of the multi-device on traditional mobile services and
ing prices especially with popularity trend. However, the consolidation invest in new areas of growth. The
of new brands such as Xiaomi. Ris- of devices via a phablet may chal- Internet of Things offers opportuni-
ing smartphone users are causing lenge that strategy. ties across different industry verti-
a faster shift from voice heavy us- cals such as transportation be-
ers to data heavy users especially Rise of the Digital Consumer cause the service provider sits right
in the more developed markets,” in the middle of the eco-system,”
said Mr. Sunder. “Vendors that are The usage of social media is be- said Mr Sunder.
able to support the seamless shar- coming more prevalent across Asia
ing of content and applications with Facebook being the most pop- “Service providers have to move
across multiple devices will have ular social media platform in many beyond their comfort zones and
an advantage. Nevertheless, with countries. In view that 59% of the establish partnerships with third
the recent popularity of phablets 3.2 million Internet users in Singa- parties such as vendors, device
(hybrid of smartphones and tablet), pore use Facebook, service provid- makers and chip set modules pro-
there is a trend towards multi- ers are increasingly leveraging so- viders, in developing an ecosystem
tasking on a single device,” he cial media platform as an important that will incentivize the proliferation
added. tool in their promotion and market- of value-added service that con-
ing campaigns. sumers and enterprises are willing
As the growth in data is leading to to pay to fill the void in traditional
an increase in the average revenue “Besides social media, there is a revenue,” Mr Sunder added. ◊
for user (ARPU) for operators is growing necessity for service pro-
falling. Operators are buffering the By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
“The multi-screen trend continues decline with multi-SIM packages to viders to re-evaluate their reliance
as consumers benefit from declin- take advantage of the multi-device on traditional mobile services and
ing prices especially with popularity trend. However, the consolidation invest in new areas of growth. The
of new brands such as Xiaomi. Ris- of devices via a phablet may chal- Internet of Things offers opportuni-
ing smartphone users are causing lenge that strategy. ties across different industry verti-
a faster shift from voice heavy us- cals such as transportation be-
ers to data heavy users especially Rise of the Digital Consumer cause the service provider sits right
in the more developed markets,” in the middle of the eco-system,”
said Mr. Sunder. “Vendors that are The usage of social media is be- said Mr Sunder.
able to support the seamless shar- coming more prevalent across Asia
ing of content and applications with Facebook being the most pop- “Service providers have to move
across multiple devices will have ular social media platform in many beyond their comfort zones and
an advantage. Nevertheless, with countries. In view that 59% of the establish partnerships with third
the recent popularity of phablets 3.2 million Internet users in Singa- parties such as vendors, device
(hybrid of smartphones and tablet), pore use Facebook, service provid- makers and chip set modules pro-
there is a trend towards multi- ers are increasingly leveraging so- viders, in developing an ecosystem
tasking on a single device,” he cial media platform as an important that will incentivize the proliferation
added. tool in their promotion and market- of value-added service that con-
ing campaigns. sumers and enterprises are willing
As the growth in data is leading to to pay to fill the void in traditional
an increase in the average revenue “Besides social media, there is a revenue,” Mr Sunder added. ◊
for user (ARPU) for operators is growing necessity for service pro-
falling. Operators are buffering the By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
