Page 13 - index
P. 13
RESEARCH, ANALYSIS & TRENDS
However, as internet and smartphone adop-
tion continue to grow rapidly, marketers will
continue to switch ad spend to digital chan-
nels.
Over the course of the forecast period,
eMarketer expects the country to surpass
India and South Korea in digital ad dollars by
2016 and 2018, respectively.
China will also see impressive digital ad
spending growth of 45.0% this year, which
will be mainly driven by phenomenal gains in
the country’s mobile ad market. According to
eMarketer’s latest estimates, marketers will
spend $6.39 billion on mobile ads in China in
2014, up 600.0% from just $913.0 million
last year.◊
By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
However, as internet and smartphone adop-
tion continue to grow rapidly, marketers will
continue to switch ad spend to digital chan-
nels.
Over the course of the forecast period,
eMarketer expects the country to surpass
India and South Korea in digital ad dollars by
2016 and 2018, respectively.
China will also see impressive digital ad
spending growth of 45.0% this year, which
will be mainly driven by phenomenal gains in
the country’s mobile ad market. According to
eMarketer’s latest estimates, marketers will
spend $6.39 billion on mobile ads in China in
2014, up 600.0% from just $913.0 million
last year.◊
By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
