Page 8 - index

RESEARCH, ANALYSIS & TRENDS

Gartner: Hype in 2015

around the Internet of

Things (IoT) and wearables

In August, Gartner has published its Hype Cycle for Connected Home and Quantified Self are stuck at the
Emerging Technologies for the 20th time. Its central very beginning of the innovation phase, among others,
theme this year is ‘Digital Business’ and as usual it illus- Data Science in turn is already close to the hype peak
trates how a technology, IT method or management and Gartner predicts a relatively short period of time
discipline, stacks up against others in terms of maturity. here until it becomes productive.

Expectations regarding the Internet of Things and wear- New Hype Cycles this year are Digital Workplace, Con-
ables are currently particularly high, according to Gart- nected Homes, Enterprise Mobile Security, 3D Printing
ner’s report, but shows already disillusionment regard- and Smart Machines.
ing Big Data. Gamification and Augmented Reality al-
ready is approaching the bottom, which is almost "Enterprises should use this Hype Cycle to identify
reached by cloud computing and NFC now, however, which technologies are emerging and use the concept
most likely expected to quickly reach the "Plateau of of digital business transformation to identify which busi-
Productivity". It goes up on issues such as Virtual Reali- ness trends may result. As enterprises embark on the
ty and In-Memory Analytics, while 3D printing for com- journey to becoming digital businesses, they will lever-
panies is already approaching the plateau. age technologies that today are considered to be
"emerging," said Hung LeHong, vice president and
Gartner fellow.

Graph of the Hype Cycle for Emerging Technologies 2014:

Source: Gartner (August 2014)
8 Asian eMarketing January 2015 - Digital Marketing Trends & Predictions