Page 7 - index
P. 7
RESEARCH, ANALYSIS & TRENDS
CEOs say they will undertake a number from the following sectors: technology efficiency (88%), data and data analyt-
of business strategies to strengthen their (32%), retail and wholesale distribution ics (84%) and customer experience
companies in the coming 12 months. (19%), and communications, entertain- (77%).
Overall, 71% say they will cut costs, ment and media (6%). ASEAN CEOs
51% will form strategic alliances or joint listed Technology (36%), and Retail “CEOs know that they must be adapta-
ventures, 31% will outsource a business and Wholesale Distribution (25%). ble to disruptive changes in technology
process or function, and 29% will com- impacting their markets. They need to
plete a domestic M&A (up from 23% last CEOs globally are also using joint ven- put technology at the core of their busi-
year). In ASEAN, 61% of CEOs plan to tures, alliances and informal collabora- ness strategy to create value for cus-
implement cost-reduction initiatives, tions, to gain a competitive edge, work- tomers. Finding new ways of thinking
while 53% plan to enter into a new stra- ing with suppliers (41%), customers and working in this fast evolving com-
tegic alliance or joint venture. (41%), and academia (32%). The top petitive landscape is critical to success.
reasons for collaboration are access to Singapore is well-placed to leverage on
What worries CEOs most? new customers, emerging technologies, digital technology both at a national and
new markets and innovation. business level, thanks to the sound
Over-regulation again tops the list of infrastructure put in in place by the Sin-
concerns, named by 78% of CEOs Working with Government gapore government, and Singapore
worldwide. This is up 6 points from last businesses should seize this advantage
year and is now at the highest level ever CEOs around the world say the top to work faster, smarter and more se-
seen in the survey. Countries, where priority of government should be main- curely,” concluded Yeoh Oon Jin, Exec-
concern about over-regulation is particu- taining a competitive and efficient tax utive Chairman, PwC Singapore.
larly high, include Argentina (98%), Ven- system, cited by 67% of survey re-
ezuela (96%), the US (90%), Germany spondents. In ASEAN, 64% of sur- Talent Diversity and Adaptability
(90%), the UK (87%), and China (85%). veyed CEOs share similar sentiment.
In ASEAN, the top threat listed is geopo- Encouragingly, 57% of ASEAN CEOs Half of CEOs around the world say they
litical uncertainty (89%), followed by said that they were seeing changes in will increase their headcount over the
increasing tax burden (82%), and over- the way ‘governments are implement- next 12 months, while 21% expect a
regulation (78%). ing more competitive tax policies, which decrease (this remains about the same
are influencing organizations and deci- as last year). In ASEAN, 67% of CEOs
Other top concerns cited by CEOs glob- sions on where to operate’. expect to increase headcount in the
ally are availability of key skills (73%), next 12 months, with only 13% planning
fiscal deficits and debt burdens (72%), Likewise, access to a skilled workforce to cut their work force this year.
geopolitical uncertainty (72%), increas- is highly valued by 60% of CEOs world-
ing taxes (70%), cyber threats and the wide, but just 21% say enough skilled As CEOs seek to meet the challenge of
lack of data security (61%) - going up workers are available in their country. finding the right people, 81% globally
rapidly from 48% last year – as well as Other government priorities for CEOs say they are looking for a broader
social instability (60%), shifting consum- around the world include physical infra- range of skills, compared with 87% in
er patterns (60%) and the speed of tech- structure (49%), affordable capital ASEAN. Interestingly, while nearly two-
nological change (58%). (29%), and digital infrastructure (28%). thirds of CEOs’ organizations (64%)
Reducing the risk of climate change worldwide have a diversity and inclu-
Globally, CEOs concerns are up in all has priority to only 6%. siveness strategy, only 55% of ASEAN
areas compared to last year with the CEOs have one. Of those who have
exception of energy costs where they The Digital Age such strategies, 95% say it has im-
are slightly down at 59%. proved their bottom line in ASEAN,
The emergence of digital technology compared with 85% globally.
The Competitive Landscape has completely changed how compa-
nies do business; 58% of CEOs around For PwC's 18th Annual Global CEO
A third of CEOs worldwide say their the world are concerned about the Survey, 1,322 interviews were conduct-
company has recently entered, or con- speed of technological change com- ed in 77 countries during the last quar-
sidered entering, one or more new in- pared with 47% last year. Mobile tech- ter of 2014. By region, 459 interviews
dustries in the last three years and more nologies are seen by 81% of CEOs were conducted in Asia Pacific, 455 in
than half (56%) believe that organiza- globally as most important to their com- Europe, 147 in North America, 167 in
tions will increasingly compete in new pany, followed by data mining and anal- Latin America, 49 in Africa and 45 in
sectors in the next three years. ASEAN ysis (80%), cybersecurity (78%), social- the Middle East.
CEOs share similar sentiments, at 58%. ly enabled business processes (61%) The full survey report with supporting
and cloud computing (60%). Compa-
CEOs worldwide think a significant com- nies get the most benefit from digital graphics can be downloaded
at www.pwc.com/ceosurvey ◊
petitor is emerging, or could emerge, technologies in the areas of operating
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
CEOs say they will undertake a number from the following sectors: technology efficiency (88%), data and data analyt-
of business strategies to strengthen their (32%), retail and wholesale distribution ics (84%) and customer experience
companies in the coming 12 months. (19%), and communications, entertain- (77%).
Overall, 71% say they will cut costs, ment and media (6%). ASEAN CEOs
51% will form strategic alliances or joint listed Technology (36%), and Retail “CEOs know that they must be adapta-
ventures, 31% will outsource a business and Wholesale Distribution (25%). ble to disruptive changes in technology
process or function, and 29% will com- impacting their markets. They need to
plete a domestic M&A (up from 23% last CEOs globally are also using joint ven- put technology at the core of their busi-
year). In ASEAN, 61% of CEOs plan to tures, alliances and informal collabora- ness strategy to create value for cus-
implement cost-reduction initiatives, tions, to gain a competitive edge, work- tomers. Finding new ways of thinking
while 53% plan to enter into a new stra- ing with suppliers (41%), customers and working in this fast evolving com-
tegic alliance or joint venture. (41%), and academia (32%). The top petitive landscape is critical to success.
reasons for collaboration are access to Singapore is well-placed to leverage on
What worries CEOs most? new customers, emerging technologies, digital technology both at a national and
new markets and innovation. business level, thanks to the sound
Over-regulation again tops the list of infrastructure put in in place by the Sin-
concerns, named by 78% of CEOs Working with Government gapore government, and Singapore
worldwide. This is up 6 points from last businesses should seize this advantage
year and is now at the highest level ever CEOs around the world say the top to work faster, smarter and more se-
seen in the survey. Countries, where priority of government should be main- curely,” concluded Yeoh Oon Jin, Exec-
concern about over-regulation is particu- taining a competitive and efficient tax utive Chairman, PwC Singapore.
larly high, include Argentina (98%), Ven- system, cited by 67% of survey re-
ezuela (96%), the US (90%), Germany spondents. In ASEAN, 64% of sur- Talent Diversity and Adaptability
(90%), the UK (87%), and China (85%). veyed CEOs share similar sentiment.
In ASEAN, the top threat listed is geopo- Encouragingly, 57% of ASEAN CEOs Half of CEOs around the world say they
litical uncertainty (89%), followed by said that they were seeing changes in will increase their headcount over the
increasing tax burden (82%), and over- the way ‘governments are implement- next 12 months, while 21% expect a
regulation (78%). ing more competitive tax policies, which decrease (this remains about the same
are influencing organizations and deci- as last year). In ASEAN, 67% of CEOs
Other top concerns cited by CEOs glob- sions on where to operate’. expect to increase headcount in the
ally are availability of key skills (73%), next 12 months, with only 13% planning
fiscal deficits and debt burdens (72%), Likewise, access to a skilled workforce to cut their work force this year.
geopolitical uncertainty (72%), increas- is highly valued by 60% of CEOs world-
ing taxes (70%), cyber threats and the wide, but just 21% say enough skilled As CEOs seek to meet the challenge of
lack of data security (61%) - going up workers are available in their country. finding the right people, 81% globally
rapidly from 48% last year – as well as Other government priorities for CEOs say they are looking for a broader
social instability (60%), shifting consum- around the world include physical infra- range of skills, compared with 87% in
er patterns (60%) and the speed of tech- structure (49%), affordable capital ASEAN. Interestingly, while nearly two-
nological change (58%). (29%), and digital infrastructure (28%). thirds of CEOs’ organizations (64%)
Reducing the risk of climate change worldwide have a diversity and inclu-
Globally, CEOs concerns are up in all has priority to only 6%. siveness strategy, only 55% of ASEAN
areas compared to last year with the CEOs have one. Of those who have
exception of energy costs where they The Digital Age such strategies, 95% say it has im-
are slightly down at 59%. proved their bottom line in ASEAN,
The emergence of digital technology compared with 85% globally.
The Competitive Landscape has completely changed how compa-
nies do business; 58% of CEOs around For PwC's 18th Annual Global CEO
A third of CEOs worldwide say their the world are concerned about the Survey, 1,322 interviews were conduct-
company has recently entered, or con- speed of technological change com- ed in 77 countries during the last quar-
sidered entering, one or more new in- pared with 47% last year. Mobile tech- ter of 2014. By region, 459 interviews
dustries in the last three years and more nologies are seen by 81% of CEOs were conducted in Asia Pacific, 455 in
than half (56%) believe that organiza- globally as most important to their com- Europe, 147 in North America, 167 in
tions will increasingly compete in new pany, followed by data mining and anal- Latin America, 49 in Africa and 45 in
sectors in the next three years. ASEAN ysis (80%), cybersecurity (78%), social- the Middle East.
CEOs share similar sentiments, at 58%. ly enabled business processes (61%) The full survey report with supporting
and cloud computing (60%). Compa-
CEOs worldwide think a significant com- nies get the most benefit from digital graphics can be downloaded
at www.pwc.com/ceosurvey ◊
petitor is emerging, or could emerge, technologies in the areas of operating
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
