Page 10 - AeM_July_2019

RESEARCH, ANALYSIS & TRENDS

Videos are drawing the distinction

Short video clips manage to explain complex content in importance of video marketing.
less than three minutes while entertaining at the same
time. To no surprise, they are nowadays often replacing Explanatory videos are trendy
long and unmanageable texts that are usually not read
to the end. Best is that they are applicable in almost any Videos in marketing are becoming the new standard.
context: not only as a marketing or image film, but also Their shortness, concentrating on the essentials in
in the traditional market communication and internal max. three minutes, is an important reason for their
corporate business world. In addition, they can be popularity. Complex issues are broken down and
spread through a variety of channels, such as YouTube, communicated transparently.
your own company website or Facebook.
An explanatory film can be individually adapted to the
The first eight seconds count target group, since the combination of information and
entertainment is generally attractive to all kind of
You only have a few seconds to get the attention of your potential customers. Through examples, animations
customers, which is easiest achieved through videos. If and a story, videos arouse the customers’ sympathy
you have managed that, it depends on the length of stay which is then passed on to the company.
of the customer on your homepage. But the most
fascinating phenomenon of videos is that people can People love images and stories
remember them easily: about 95% of the information Most companies have already recognized the video
remains in the memory of the viewer, for a text it is only trend, especially since easy integration in social
2%. networks increases their reach. In addition, videos can
be incorporated into email newsletters and achieve that
Why is all that relevant? Well, videos are shared, liked way a higher redirect to their company's homepage.
and shown to friends on a daily basis. At best, they Not insignificant is search engine optimization, because
become a viral hit and stay in their memory. In addition, explanatory videos improve the ranking of your own
don’t forget that YouTube is the second largest search company.
engine in the world with more than three billion clicks
daily. This number alone should convince you of the

10 July 2019 - Multichannel Marketing, Mobile & Video Marketing