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RESEARCH, ANALYSIS & TRENDS

Brands can get started with basic information such as It’s only when customer data insights are incorporated
age, gender and past history with the company to run well into marketing campaigns that personalization can
strategic campaigns across different channels with the make a huge impact on customers. And it’s only with a
aim of capturing new and deeper customer data. As that centralized data platform that brands can personalize
is occurring, brands can simultaneously build up a campaigns at scale, providing customers with a better
centralized data platform with more sophisticated experience – the key to growing their businesses. ◊
information, like triggers and habits for each customer.

As personalization strategies become the aim and focus Redickaa Subrammanian,
of omnichannel marketing efforts across the region, it’s Founder and CEO of Resulticks
important that brands fully understand customer data
and what their audience wants from them. Take the time
to analyses the data, develop meaningful insights and
leverage them to drive marketing decisions.

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