Page 2 - AeM_July_2019

Welcome to

Dear Reader,

We are dedicated to providing you with news and information about multichannel marketing this month,
which means the practice of interacting with customers by using a combination of indirect and direct
communication channels. But since multichannel marketing goes both ways, it also means enabling
customers to act and control by using the channel of their choice - nowadays preferably their
smartphone. Today's customers compare prices and services, read reviews and are more
knowledgeable than ever, using their small gadgets to access the Internet anytime, anywhere.

The fact is that customers today have much more control over the buying process than marketers, so
there is really nothing else for you but to embrace multichannel marketing in your daily business

Customer Journey Mapping makes complex decision-making processes and touchpoints transparent
up to the purchase, evaluating the performance of each individual channel.

Enjoy reading how to use these insights for your multichannel strategy, from the channel management
to the optimal customer approach to increase the conversion rate to budget distribution.

Best regards,

Daniela La Marca

Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 July 2019 - Multichannel Marketing, Mobile & Video Marketing