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Multichannel Marketing, Mobile & Video Marketing
RESEARCH, ANALYSIS & TRENDS
Location-based data fuels pg 4 Mobile Marketing is pg 6 Seamless data quality helps pg 8
next generation of insight- essential enterprises meet standards
driven marketing of GDPR and increasingly
stringent privacy laws
worldwide
Data- and location-based pg 9 Videos are drawing the pg 10 Why your brand needs a pg 12
marketing for relevant distinction centralized customer data
campaigns platform
New generation of B2B pg 14
decision makers stepped in
BEST PRACTICES & STRATEGIES
Mobile Only equals pg 16 Lead management the pg 18
Smartphone Only simple way
TECHNOLOGIES & PRODUCTS
SpotX facilitates easy pg 20 Launch of a new global pg 21 Criteo App Install deliver a pg 22
access to third-party analytics tool for Amazon full-funnel ad solution
viewability and verification sellers
for in-app mobile ads
COMPANIES & CAMPAIGNS
W+ platform brings industry pg 24 INTERPOL World: Finding pg 25 Criteo Direct Bidder is now pg 26
-changing solutions for joint solutions to future compatible with Accelerated
publishers, advertisers and security challenges Mobile Pages
readers
BUZZWORDS - Mobile First pg 28
APPOINTMENTS & ANNOUNCEMENTS pg 29
IMPRINT pg 32
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
