Page 9 - AeM_May_2014
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RESEARCH, ANALYSIS & TRENDS
merous new successful business that recent technical developments Whoever moves with a smartphone
models have emerged in the last now also mirror the mobile, social through a city today, can retrieve
few years, attempting to establish and local aspect of people's lives – information about his location
local added value for the mobile accompanying the offline life and online. Streets, buildings, and
user, who e.g. tries to find his way enriching it. The actual phenome- shops can be detected and the real
in an unknown environment, to in- non of SoLoMo is that the user city tour is supplemented by virtual
form friends about his current loca- must not change or adapt to new information. Online content is now
tion, or to be able to find car parks circumstances. Rather, the tech- more than ever in direct relation to
or restaurants. The demand, as nical possibilities to adapt to the the offline world. At the same time,
well as the possibilities, can be natural action of the people provide the offline world is reflected more
endless. The need to mirror the a tangible benefit for many every- accurately than ever through online
spatial and social environment day situations. offerings.
online is enabled not only through
localization or map services, but The demand for SoLoMo is there- SoLoMo will change consumer be-
also through social networks and fore already part of the basic be- havior as well as the alignment of
assessment platforms. havior of people. The success of many companies. There are virtual-
the respective offers, however, will ly unlimited possibilities of person-
SoLoMo has always existed in depend on how well they succeed alized and targeted advertising that
the offline world in meeting this demand. Techno- provide sustainable activity through
logical progress creates new appli- SoLoMo.
People are social beings. That’s a cation areas, which change the use
fact! They create and maintain cir- of the Internet, but the more these The future advertising that is
cles of family, acquaintances and technical developments support the geared to SoLoMo, will offer great-
friends. People are locally oriented. people in the offline world, the mer- er transparency, more product in-
They primarily perceive their sur- rier SoLoMo will guide the user formation and ultimately a higher
roundings and want to find their through everyday life. relevance of the purchase offer,
way around. People are mobile. because it is closer to the point of
Mobility is the core of human pro- SoLoMo is the crucial step in the sale. ◊
gress and has become a basic "augmented reality"
need in times of globalization. By Daniela La Marca
Offline content can be recorded,
SoLoMo, therefore, is not new to processed and enriched with digital
us. The only thing new about it is information.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
merous new successful business that recent technical developments Whoever moves with a smartphone
models have emerged in the last now also mirror the mobile, social through a city today, can retrieve
few years, attempting to establish and local aspect of people's lives – information about his location
local added value for the mobile accompanying the offline life and online. Streets, buildings, and
user, who e.g. tries to find his way enriching it. The actual phenome- shops can be detected and the real
in an unknown environment, to in- non of SoLoMo is that the user city tour is supplemented by virtual
form friends about his current loca- must not change or adapt to new information. Online content is now
tion, or to be able to find car parks circumstances. Rather, the tech- more than ever in direct relation to
or restaurants. The demand, as nical possibilities to adapt to the the offline world. At the same time,
well as the possibilities, can be natural action of the people provide the offline world is reflected more
endless. The need to mirror the a tangible benefit for many every- accurately than ever through online
spatial and social environment day situations. offerings.
online is enabled not only through
localization or map services, but The demand for SoLoMo is there- SoLoMo will change consumer be-
also through social networks and fore already part of the basic be- havior as well as the alignment of
assessment platforms. havior of people. The success of many companies. There are virtual-
the respective offers, however, will ly unlimited possibilities of person-
SoLoMo has always existed in depend on how well they succeed alized and targeted advertising that
the offline world in meeting this demand. Techno- provide sustainable activity through
logical progress creates new appli- SoLoMo.
People are social beings. That’s a cation areas, which change the use
fact! They create and maintain cir- of the Internet, but the more these The future advertising that is
cles of family, acquaintances and technical developments support the geared to SoLoMo, will offer great-
friends. People are locally oriented. people in the offline world, the mer- er transparency, more product in-
They primarily perceive their sur- rier SoLoMo will guide the user formation and ultimately a higher
roundings and want to find their through everyday life. relevance of the purchase offer,
way around. People are mobile. because it is closer to the point of
Mobility is the core of human pro- SoLoMo is the crucial step in the sale. ◊
gress and has become a basic "augmented reality"
need in times of globalization. By Daniela La Marca
Offline content can be recorded,
SoLoMo, therefore, is not new to processed and enriched with digital
us. The only thing new about it is information.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
