Page 13 - index
P. 13
RESEARCH, ANALYSIS & TRENDS
For this reason, more and more This requires designing business tion will have access to mobile te-
companies implement commission- processes that recognize different lephony and more than 60% to
ing and logistics processes for a customer segment needs; deliver- smartphones or low-cost tablet
"same day delivery" – even in the ing a positive and seamless cus-
grocery trade, where a continuous tomer experience at every touch computers. Furthermore, 50 billion
cold chain must be guaranteed for point across the customer life cycle; connected devices will probably
fresh produce. maintaining an active dialogue with exist by then globally, with mobile
customers and acting on feedback; being the primary internet device for
In the "Age of the Customer" and as well as fostering a culture that most individuals. Social media and
constant digital transformation, places the customer at the heart of access to information, such as peer-
companies face without doubts the decision-making process.
many major challenges, and Asian to-peer product and service re-
eMarketing is trying its best to keep Advances in technology and com- views, are already giving greater
you informed with all you need to munication, combined with the ex- power to consumers, creating more
know to succeed. plosive growth in data and infor- informed and demanding custom-
Just keep in mind that a customer- ers, a fact that every vendor has to
centric organization builds an oper- mation, have given rise to a more
ating model around a deep under- empowered global consumer that is deal with.◊
standing of its customers, what they demanding and challenging. It is By Daniela La Marca
value and the contribution each expected, for instance, that by 2010
makes to the profitability of the around 80% of the global popula-
company.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
M
For this reason, more and more This requires designing business tion will have access to mobile te-
companies implement commission- processes that recognize different lephony and more than 60% to
ing and logistics processes for a customer segment needs; deliver- smartphones or low-cost tablet
"same day delivery" – even in the ing a positive and seamless cus-
grocery trade, where a continuous tomer experience at every touch computers. Furthermore, 50 billion
cold chain must be guaranteed for point across the customer life cycle; connected devices will probably
fresh produce. maintaining an active dialogue with exist by then globally, with mobile
customers and acting on feedback; being the primary internet device for
In the "Age of the Customer" and as well as fostering a culture that most individuals. Social media and
constant digital transformation, places the customer at the heart of access to information, such as peer-
companies face without doubts the decision-making process.
many major challenges, and Asian to-peer product and service re-
eMarketing is trying its best to keep Advances in technology and com- views, are already giving greater
you informed with all you need to munication, combined with the ex- power to consumers, creating more
know to succeed. plosive growth in data and infor- informed and demanding custom-
Just keep in mind that a customer- ers, a fact that every vendor has to
centric organization builds an oper- mation, have given rise to a more
ating model around a deep under- empowered global consumer that is deal with.◊
standing of its customers, what they demanding and challenging. It is By Daniela La Marca
value and the contribution each expected, for instance, that by 2010
makes to the profitability of the around 80% of the global popula-
company.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
M
