Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
• 66% say it is creepy, if a sales-
person unlocks the dressing room
door before you arrive, based on
your detected location within the
store.
• 73% say it is creepy, if facial
recognition technology identifies
age and gender to target advertise-
ments on digital screens. For exam-
ple, an eye cream promotion for an
older female shopper.
• 74% say it is creepy, if a sales-
person greets them by name when
they enter a store because their
mobile phone signals their en-
trance.
• 73% say it is creepy, if facial
recognition technology identifies
them as a high-value shopper and
relays this information to a sales
associate.
Identified as “cool” features are ob-
viously all those that help shoppers
discover relevant products and per-
ceived as “creepy” are the ones that
identify, target and track consum-
ers, under the pretext of improving
the shopping experience. It is note-
worthy that one in five feels even
more valued by personalization and
being addressed individually.
“Our study shows that retailers
need to focus on digital store capa-
bilities that drive engagement and
convenience by making sure the
right products and content are al-
ways available to shoppers,” Kegley
continued. “Retailers have a huge
opportunity to leverage their biggest
asset, the store, to gain an edge
when it comes to customer experi-
ence.” ◊
By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
• 66% say it is creepy, if a sales-
person unlocks the dressing room
door before you arrive, based on
your detected location within the
store.
• 73% say it is creepy, if facial
recognition technology identifies
age and gender to target advertise-
ments on digital screens. For exam-
ple, an eye cream promotion for an
older female shopper.
• 74% say it is creepy, if a sales-
person greets them by name when
they enter a store because their
mobile phone signals their en-
trance.
• 73% say it is creepy, if facial
recognition technology identifies
them as a high-value shopper and
relays this information to a sales
associate.
Identified as “cool” features are ob-
viously all those that help shoppers
discover relevant products and per-
ceived as “creepy” are the ones that
identify, target and track consum-
ers, under the pretext of improving
the shopping experience. It is note-
worthy that one in five feels even
more valued by personalization and
being addressed individually.
“Our study shows that retailers
need to focus on digital store capa-
bilities that drive engagement and
convenience by making sure the
right products and content are al-
ways available to shoppers,” Kegley
continued. “Retailers have a huge
opportunity to leverage their biggest
asset, the store, to gain an edge
when it comes to customer experi-
ence.” ◊
By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
