Page 3 - AeM_November_2020

Voice commerce:

voice search & digital voice assistants as storyteller

RESEARCH, ANALYSIS & TRENDS

Speech recognition with artificial intelligence pg 4

Interpretation of the intention of the search makes all the difference pg 6

Voice-search-readiness as a competitive advantage pg 8

When information and answers aren’t readily to hand, customers walk away from pg 10

purchases
How relevant is voice search for online marketing - really? pg 12

AI outperforms humans in speech recognition pg 13

Possibilities and requirements for voice assistants in e-commerce pg 14

Consumers start to prefer voice and chat assistants to real people pg 17

Will voice commerce be the game changer e-commerce? pg 19

Strategies that will shape 2021’s media landscape pg 20

BEST PRACTICES & STRATEGIES

How to optimize your website for voice search pg 22

Voice bots should be used in combination with human agents pg 24

COMPANIES & CAMPAIGNS

NetApp and Google Cloud boost application and business performance in Singapore pg 26

AppsFlyer released Growth and Performance Index for Southeast Asia pg 28

TECHNOLOGIES & PRODUCTS

Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time pg 30

Ground-breaking open-source security solution will safeguard billions of devices pg 31
Bosch Assist wins award for seamlessly bridging the gaps between buildings’ pg 32
technology, people, and processes

BUZZWORDS - MadTech pg 34

APPOINTMENTS & ANNOUNCEMENTS pg 36

IMPRINT pg 37