Page 3 - index

Mobile Marketing

Research, Analysis & Trends telecommunications networks 24

Silicon Valley innovation meets German
Vision for the "Mobile Wallet" is ambitious and driven
engineering: Smaato’s trend-setting new super
by added value 4
simple native advertising builder 26
Organizational silos are preventing digital from
Tableau launched Vizable, a free iPad app
reaching the next level, Adobe’s APAC Digital
Marketing Performance Dashboard 2015 reveals 6 that makes data analytics easily accessible and
absolutely fun 28
Wanted: Customer-friendly security measures for
Opera aims to become the dominant browser
mobile payment 8
in fast-growing emerging economies with new
Mobile dominates path to purchase, Criteo’s compression technology 29
quarterly ‘Mobile Commerce Report’ revealed 10
WordLogic's Reach technology resistant to
BI Intelligence says the race between iOS and Apple Ad Blockers 30
Android continues, just as Microsoft still does not
seem to play a relevant role 12
Companies & Campaigns
Southeast Asia’s smartphone users lead in pairing
devices with TV 14 Getty Images on the trends and the changing
landscape for the image industry 32
Geopolitical conflicts stimulate the demand for
mobile satellite services (MSS) 16 GfK now able to properly evaluate ad viewing
across multiple devices as well as unify the
browser and app experience 34
Best Practices & Strategies
Adobe increases efficiency in mobile marketing
Strategize with heart and soul to stand out against and app development 35
millions of others 18
Interbrand designated this year’s Top 100 global
A bunch of practical tips for an optimal mobile brands 36
usability 19
The Digital + Direct Marketing Association Asia
Beacon solutions perform best when holistically released its new Asia Pacific Digital Factbook 37
integrated into POS marketing 20
APAC Effie Awards 2016 - Call for entries 38
Mobile phones are transforming emergency

response in developing countries by unlocking
untapped reserves of local knowledge, BUZZWords
resourcefulness and creativity 22
Mobile Deep Linking: App-to-App and
Email/Browser-to-App 39

Technologies & Products

Imprint 41
KEYMILE’s indispensable future-proof
broadband services and mission-critical

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