Page 7 - index
P. 7
RESEARCH, ANALYSIS & TRENDS
view of the customer along with customer experience.” Hence, she in terms of business goals – this
actionable insights and information. offers three areas of focus for mar- is what resonates with the leader-
Yet in our haste to embrace that keters in the year ahead: ship team.
power, we may have lost sight of
the power of creativity in delivering Content and creativity are key, Re-define what data means and
an exceptional, aligned and con- and together with strong organi- see it as the embodiment of the
sistent customer experience. zational data mindset and execu- customer, not just a reporting
tion, will be the fuel that catapults metric.
The second wave of rapid adoption customer experience forward.
is about to hit marketers and busi- For more information, please
ness across Asia Pacific, with crea- Keep reporting against business download the full report. ◊
tivity and content playing a pivotal KPIs and define digital success
role in delivering a personalized By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
view of the customer along with customer experience.” Hence, she in terms of business goals – this
actionable insights and information. offers three areas of focus for mar- is what resonates with the leader-
Yet in our haste to embrace that keters in the year ahead: ship team.
power, we may have lost sight of
the power of creativity in delivering Content and creativity are key, Re-define what data means and
an exceptional, aligned and con- and together with strong organi- see it as the embodiment of the
sistent customer experience. zational data mindset and execu- customer, not just a reporting
tion, will be the fuel that catapults metric.
The second wave of rapid adoption customer experience forward.
is about to hit marketers and busi- For more information, please
ness across Asia Pacific, with crea- Keep reporting against business download the full report. ◊
tivity and content playing a pivotal KPIs and define digital success
role in delivering a personalized By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
