Page 4 - index
P. 4
COMPANIES & CAMPAIGNS
The Internet of Things pg 26 IBM’s Watson-powered pg 28 Criteo respects that the pg 30
about you: Evolving from cognitive services help consumer sets the pace
data to content and what uncover new data and
you can do insights for increasing
audience engagement
Navigating a digital future – pg 32 Industries of the Future to pg 35
why it’s time to leave the be significantly impacted by
cave Digital Transformation
LEGISLATION
The legal risks of pg 36 Data protection is the big- pg 38
uncontrolled collaboration gest stumbling block for
and information sharing data-driven marketing
and how to avoid them
BUZZWORDS
Marketing Data Lake pg 40
Approach = Always-On-
Marketing
APPOINTMENTS & ANNOUNCEMENTS pg 42
IMPRINT pg 54
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4 Data-Driven Marketing: Customer Insights & Predictive Analysis
