Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
I mean neglecting their position, for instance, in the And let’s be honest, many who look like winners are in
brick and mortar sales business, in order to play their fact already long on the losing track and often just artifi-
part in the ruinous online competition. In reality, many cially kept in the game by ever new money injections.
traders are probably so much closer to their customers Therefore, focus on what has made people and busi-
than the data-driven online purists. The challenge is to nesses successful for generations. Stay empathic and
maintain the position and to continue pushing the exist- find out what is really moving your customers. Whether
ing strengths. with big data or smart processes: whoever really wants
to be close to the customer has to be down-to-earth.
It is about perfecting proximity to customers instead of Anyone who sees himself as a high-flyer loses first the
becoming the next player in a game that might not have proximity to the customer and then the fuel for the suc-
a winner at all. Because one thing is clear: when too cess.◊
many players have to share the same market, who will
manage to survive? The legend of the ‘longtail’ that pro- By Daniela La Marca
vides an opportunity to everyone seems to have in the
end mainly losers.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
I mean neglecting their position, for instance, in the And let’s be honest, many who look like winners are in
brick and mortar sales business, in order to play their fact already long on the losing track and often just artifi-
part in the ruinous online competition. In reality, many cially kept in the game by ever new money injections.
traders are probably so much closer to their customers Therefore, focus on what has made people and busi-
than the data-driven online purists. The challenge is to nesses successful for generations. Stay empathic and
maintain the position and to continue pushing the exist- find out what is really moving your customers. Whether
ing strengths. with big data or smart processes: whoever really wants
to be close to the customer has to be down-to-earth.
It is about perfecting proximity to customers instead of Anyone who sees himself as a high-flyer loses first the
becoming the next player in a game that might not have proximity to the customer and then the fuel for the suc-
a winner at all. Because one thing is clear: when too cess.◊
many players have to share the same market, who will
manage to survive? The legend of the ‘longtail’ that pro- By Daniela La Marca
vides an opportunity to everyone seems to have in the
end mainly losers.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
