Page 15 - index
P. 15
RESEARCH, ANALYSIS & TRENDS
Social media creates more sales
for online retailers
Traffic from social networks pro- For Pinterest, the number of follow-
vides more and more revenue for ers is around 35 million by now and
online merchants. However, in gained 16%.
times of declining organic reach,
that has its price, as recent data
from Internet Retailer shows. Ac- As a result, an increasing number
cording to their research, social me- of traffic comes from social net-
dia plays an increasingly important works. In 2013, the average per-
role in eCommerce, although the centage has been 5.36%, and in-
organic coverage of posts decreas- creased last year to 5.77%. The
es. After all, customers spend more purchases conducted by those cus-
time on the networks; hence, the tomers rose by more than a quarter SEO service provider Search-
focus of online dealers shifts ac- from 2.62 billion dollars in 2013 to metrics, for instance, examined the
cordingly. 3.3 billion last year. The value is presence ("social visibility") of the
therefore higher than the growth of ten most actively traded web shops
the entire eCommerce market. in social media. Their analysis
The fact that the social media strat- shows that the activities of traders
egies have changed is because in the networks over the past year
social media platforms are increas- However, as said, since the organic have increased significantly, but see
ingly pushing their advertising reve- reach gets smaller, the traffic the potential of social media market-
nues while scoring with their target- comes at a price. Accordingly, the ing by no means exhausted, instead
ing possibilities. Therefore, the total ad budget for Facebook and other believe that there is still a lot of
number of Facebook “Likes” of the platforms are adjusting upwards, room for improvement. ◊
top 500 dealers rose by 33% to growing in 2014 by almost 150%,
over 915 million and the Twitter- as many online retailers for the first By Daniela La Marca
followers increased, according to time put money into this channel.
Internet Retailer, by 26% to over 88
million.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Social media creates more sales
for online retailers
Traffic from social networks pro- For Pinterest, the number of follow-
vides more and more revenue for ers is around 35 million by now and
online merchants. However, in gained 16%.
times of declining organic reach,
that has its price, as recent data
from Internet Retailer shows. Ac- As a result, an increasing number
cording to their research, social me- of traffic comes from social net-
dia plays an increasingly important works. In 2013, the average per-
role in eCommerce, although the centage has been 5.36%, and in-
organic coverage of posts decreas- creased last year to 5.77%. The
es. After all, customers spend more purchases conducted by those cus-
time on the networks; hence, the tomers rose by more than a quarter SEO service provider Search-
focus of online dealers shifts ac- from 2.62 billion dollars in 2013 to metrics, for instance, examined the
cordingly. 3.3 billion last year. The value is presence ("social visibility") of the
therefore higher than the growth of ten most actively traded web shops
the entire eCommerce market. in social media. Their analysis
The fact that the social media strat- shows that the activities of traders
egies have changed is because in the networks over the past year
social media platforms are increas- However, as said, since the organic have increased significantly, but see
ingly pushing their advertising reve- reach gets smaller, the traffic the potential of social media market-
nues while scoring with their target- comes at a price. Accordingly, the ing by no means exhausted, instead
ing possibilities. Therefore, the total ad budget for Facebook and other believe that there is still a lot of
number of Facebook “Likes” of the platforms are adjusting upwards, room for improvement. ◊
top 500 dealers rose by 33% to growing in 2014 by almost 150%,
over 915 million and the Twitter- as many online retailers for the first By Daniela La Marca
followers increased, according to time put money into this channel.
Internet Retailer, by 26% to over 88
million.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
