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RESEARCH, ANALYSIS & TRENDS

Like all other self-service systems In Southeast Asian countries, Mum- available through the Komli Engage
they are: bai-based digital advertising plat- sales team in the Southeast Asia
 Easy to use; form Komli Media is in charge of region.
 Need no minimum budget or or- Twitter’s advertising products sales,
der volume; looking to engage advertising agen-
 Have no run-time and are cies through a series of education Since the Komli team states that
changeable at any time; and training programs about what Asia is home to 50% of the world’s
 Allow flexible handling; Twitter ads have to offer. These social network users, the partner-
 Have real-time control; Twitter ad products – which include ship with Twitter could be very use-
 Provide individual cost control by promoted tweets, promoted ac- ful for advertisers to engage more
specifying maximum budget and counts, and promoted trends, are effectively with these users. ◊
maximum prices.
By Daniela La Marca

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