Page 2 - Jan 2014

Dear reader,

We look again into the crystal ball this month in search of future digital marketing trends

and novelties to help you in finding a formula of success for 2014.
The rapid emergence of the "everywhere, always-connected consumer" puts a lot of pres-
sure on marketers who increasingly struggle to meet the consumer expectations of imme-

diacy and facing the fact that the days of 24- or 48-hour response times are over once and
for all. Ensuring that ads show up in the right place and on the right device is one of your
key tasks this year. This implies that you know the device-shifting behavior of your audi-
ences well.

Besides that, read about the future of digital wallet services, newly launched counter sur-
veillance anti-spyware software, Adobe Marketing Cloud's add-ons and more in Asian
eMarketing.

Therefore, make sure to stay tuned to digital marketing trends in Asia for a high-flying
2014.

Gong Xi Fa Cai & Best wishes,

Daniela La Marca
Editor-in-Chief, Asian e-Marketing

PS: Watch out for the topic of the month in the new Lunar Year of the Horse, which we
dedicate to the ever current digital security issues.

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2 Asian eMarketing January 2014 - Digital Marketing Trends 2014