Page 7 - Jan 2014
P. 7
RESEARCH, ANALYSIS & TRENDS
Innovations such as wearable fit- Investing in Prevention In 2014, across all industries,
ness trackers, smart watches, and Mintel predicts shoppers will be
Google Glass even remove the Skittish consumers are focused on open to investing in solutions that
need for touch to interact. anticipating and preparing for both can help them be more responsible
the major and the minor events that in the present, while also preparing
Drawing the Digital Line could interrupt their status quo. for any less-than-desirable scenari-
Most people have not forgotten the os that could arise down the road.
In reaction to concerns resulting 2008 global financial crisis and
from hyper-connectivity, in 2014 some markets have encountered Redefining Value
consumers will become exceeding- more recent struggles, causing
ly cognizant of the need to unplug, them to be more mindful of the As consumers take stock following
to simplify, and to reconnect with state of their finances. Today, al- myriad economic highs-and-lows,
the world around them. As the most three-quarters (72%) of US they are emerging with new priori-
world sees increased discussion adults claim, “I don’t like the idea of ties. Lowest price no longer
around the value and usability of being in debt.” Nearly half (46%) of equates with the best value as con-
wearable and ubiquitous technolo- Chinese Internet users aged 20-49 sumers are paying more attention
gy, it will lead to a demand for more say they are looking for more ways to how their purchases align with
of a balance between living online to save or invest money. Just more their personal beliefs. People are
and “real world” experiences. than one-quarter (26%) of Brazilian reevaluating their brand allegianc-
adults plan to make a financial in- es, reconnecting with products by
This comes at a time when many vestment in the next three months supporting artisan manufacturers,
recent technologies are nearing a shopping at independently owned
point of complete societal satura- Beyond money, food safety and retailers, or opting to do-it-
tion. Mobile phones are owned by health are major concerns among themselves.
at or near 90% of adults in the US Chinese adults surveyed by Mintel.
and China, according to Mintel re- Half of Chinese respondents say Mintel has observed this trend tak-
search. Overall, the Internet has they are most concerned about the ing place in the West, however, as
just reached an age where the safety of food products, 42% about the trend migrates, Mintel sees it
youngest adult consumers do not their personal or their family’s taking various shapes. In retail, pri-
know what life is like without it; health, and 41% about pollution. vate label brands in Japan and
these true digital natives are con- Elsewhere in the region, shoppers Australia are taking advantage of
stantly connected without putting in South Korea and Japan are now this expanded definition of value
thought to it. With this pervasive more cautious when shopping due with revamped lines that attract
connectedness, nearly seven in 10 to concerns about food safety. careful shoppers who do not want
(69%) of US consumers claim they Thus, consumers are also are pay- to compromise to save money. Not
need to set time aside to discon- ing more attention to product pack- to be left out, brands are creating
nect from being online. Just more aging; for some this includes coun- smaller packaging in markets like
than half (51%) of Brazilian adults try of origin, ingredient statement, India instead of instituting price in-
aged 16+ agree that technology, calorie content, and nutritional ef- creases.
such as mobile phones and the fects.
Internet, make their lives busier. In the region’s largest market, Chi-
Consumers are already taking nese consumers prioritize many
Consumers have been developing steps to improve their health. Some factors above low price. Safety,
the need to log off for some time, 83% of urban Chinese consumers brand, drivability, and fuel efficiency
but 2014 will be the tipping point for who have purchased vitamins and outrank low price, which just 2% of
action as technology becomes in- supplements have done so to help Chinese internet users aged 20-49
creasingly inescapable through ward off illnesses or improve im- who own or plan to buy a new car,
wearable devices. While people will munity. Furthermore, half take vita- ranking low price as the most influ-
not abandon digitalization altogeth- mins and supplements to compen- ential factor when purchasing a car.
er, they will develop a need to know sate for poor eating habits, which is Travel is a newfound part of the
when to unplug, which could lead to more than the one-quarter of vita- value proposition as people choose
reconnecting with tangible and per- min, mineral, and supplement users to invest in experiences. Slightly
sonal surroundings. Functional in the United States who take the more than one-third (34%) of Chi-
products that help consumers relax, products for the same reason. Pre- nese adults aged 25-49 say they
such as lip balm in Taiwan, will be- ventative measures are not limited have spent more on holidays to
come more commonplace. to diet: 83% of Chinese internet treat themselves. This could in-
users surveyed by Mintel would like crease as the visa processes for
Connection with the literal local is to see more options of cleaning admitting Chinese visitors to the
inherent in this trend, encouraging products that provide added bene- European Union are being simpli-
consumers to stop multi-tasking in fits for the health, such as furniture fied.
2014 and enjoy the world around cleanser with lavender fragrance
them, elevating the importance of that helps you sleep.
the “here and now.”
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Innovations such as wearable fit- Investing in Prevention In 2014, across all industries,
ness trackers, smart watches, and Mintel predicts shoppers will be
Google Glass even remove the Skittish consumers are focused on open to investing in solutions that
need for touch to interact. anticipating and preparing for both can help them be more responsible
the major and the minor events that in the present, while also preparing
Drawing the Digital Line could interrupt their status quo. for any less-than-desirable scenari-
Most people have not forgotten the os that could arise down the road.
In reaction to concerns resulting 2008 global financial crisis and
from hyper-connectivity, in 2014 some markets have encountered Redefining Value
consumers will become exceeding- more recent struggles, causing
ly cognizant of the need to unplug, them to be more mindful of the As consumers take stock following
to simplify, and to reconnect with state of their finances. Today, al- myriad economic highs-and-lows,
the world around them. As the most three-quarters (72%) of US they are emerging with new priori-
world sees increased discussion adults claim, “I don’t like the idea of ties. Lowest price no longer
around the value and usability of being in debt.” Nearly half (46%) of equates with the best value as con-
wearable and ubiquitous technolo- Chinese Internet users aged 20-49 sumers are paying more attention
gy, it will lead to a demand for more say they are looking for more ways to how their purchases align with
of a balance between living online to save or invest money. Just more their personal beliefs. People are
and “real world” experiences. than one-quarter (26%) of Brazilian reevaluating their brand allegianc-
adults plan to make a financial in- es, reconnecting with products by
This comes at a time when many vestment in the next three months supporting artisan manufacturers,
recent technologies are nearing a shopping at independently owned
point of complete societal satura- Beyond money, food safety and retailers, or opting to do-it-
tion. Mobile phones are owned by health are major concerns among themselves.
at or near 90% of adults in the US Chinese adults surveyed by Mintel.
and China, according to Mintel re- Half of Chinese respondents say Mintel has observed this trend tak-
search. Overall, the Internet has they are most concerned about the ing place in the West, however, as
just reached an age where the safety of food products, 42% about the trend migrates, Mintel sees it
youngest adult consumers do not their personal or their family’s taking various shapes. In retail, pri-
know what life is like without it; health, and 41% about pollution. vate label brands in Japan and
these true digital natives are con- Elsewhere in the region, shoppers Australia are taking advantage of
stantly connected without putting in South Korea and Japan are now this expanded definition of value
thought to it. With this pervasive more cautious when shopping due with revamped lines that attract
connectedness, nearly seven in 10 to concerns about food safety. careful shoppers who do not want
(69%) of US consumers claim they Thus, consumers are also are pay- to compromise to save money. Not
need to set time aside to discon- ing more attention to product pack- to be left out, brands are creating
nect from being online. Just more aging; for some this includes coun- smaller packaging in markets like
than half (51%) of Brazilian adults try of origin, ingredient statement, India instead of instituting price in-
aged 16+ agree that technology, calorie content, and nutritional ef- creases.
such as mobile phones and the fects.
Internet, make their lives busier. In the region’s largest market, Chi-
Consumers are already taking nese consumers prioritize many
Consumers have been developing steps to improve their health. Some factors above low price. Safety,
the need to log off for some time, 83% of urban Chinese consumers brand, drivability, and fuel efficiency
but 2014 will be the tipping point for who have purchased vitamins and outrank low price, which just 2% of
action as technology becomes in- supplements have done so to help Chinese internet users aged 20-49
creasingly inescapable through ward off illnesses or improve im- who own or plan to buy a new car,
wearable devices. While people will munity. Furthermore, half take vita- ranking low price as the most influ-
not abandon digitalization altogeth- mins and supplements to compen- ential factor when purchasing a car.
er, they will develop a need to know sate for poor eating habits, which is Travel is a newfound part of the
when to unplug, which could lead to more than the one-quarter of vita- value proposition as people choose
reconnecting with tangible and per- min, mineral, and supplement users to invest in experiences. Slightly
sonal surroundings. Functional in the United States who take the more than one-third (34%) of Chi-
products that help consumers relax, products for the same reason. Pre- nese adults aged 25-49 say they
such as lip balm in Taiwan, will be- ventative measures are not limited have spent more on holidays to
come more commonplace. to diet: 83% of Chinese internet treat themselves. This could in-
users surveyed by Mintel would like crease as the visa processes for
Connection with the literal local is to see more options of cleaning admitting Chinese visitors to the
inherent in this trend, encouraging products that provide added bene- European Union are being simpli-
consumers to stop multi-tasking in fits for the health, such as furniture fied.
2014 and enjoy the world around cleanser with lavender fragrance
them, elevating the importance of that helps you sleep.
the “here and now.”
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
