Page 8 - Jan 2014

RESEARCH, ANALYSIS & TRENDS

As they carefully read labels, scan QR codes, or check
online reviews before buying, shoppers are sleuthing
before charging. Product recalls, questionable claims,
and shady business practices have heightened the VIDEO - http://www.youtube.com/watch?
skepticism in consumers. This elevates the need for v=Nk_sU3M-h4Y
brands to be authentic and transparent in their business
practices in 2014.

In 2014, companies must the careful to monitor all as-
pects of their image and interaction with fans - ensuring
that they’re aligning with corporate responsibility goals
as well as the key priorities of its current -- and prospec-
tive -- consumers. ◊

By MediaBUZZ

8 Asian eMarketing November 2013 - E-Commerce & Affiliate Marketing