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RESEARCH, ANALYSIS & TRENDS

What Social Media Managers need to

prepare for in 2016

Although social media (marketing) has already become more new opportunities to bang the drum for own con-
a habit for many, it’s important to keep track of the cur- tent. In addition, an increasing number of networks
rent developments in this area, which is why we sum- launches "Buy Buttons". Instead of having to look for a
marized the most important trends for this year. product in a separate search, it can virtually be bought
"seamlessly” – and that’s a practical thing.
What social media managers need to know:
4. More Snapchat
1. More Streaming
Marketing discovers the possibilities of Snapchat be-
Streaming Media like Periscope, Blab or Meerkat will cause wherever the coveted young target group is,
become more important. It’s a chance to get closer to marketing should be, too. Besides, applications such as
the customer - but also bears the risk of not getting a Snapchat break with previous habits - and that's always
real dialogue. good.

2. Better video content 5. Better Influencer Marketing

Video content and commercials will (have to) develop Influencer marketing is getting more professional. Blog-
even further as the abundance of moving pictures gers as opinion leaders have become the norm and
online won’t decrease. In order to still attract attention companies that are aware of their power, too. Thus,
on the many platforms, featured videos are a must for only the cooperation has to get better – and it will.
staying relevant - continuously.
6. More Content Marketing
3. More advertising, more sales
Is more content marketing even possible? Definite-
In social media, it will generally be more about advertis- ly! And with a bit more hard work and some luck, the
ing and selling this year, or at least that’s a very clear content is even getting better – and that’s good!◊
trend. Who still wants to be noticed must spend some
money, especially since the networks offer more and By MediaBUZZ
10 Asian eMarketing - January 2016 - Digital Marketing Trends & Predictions
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