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RESEARCH, ANALYSIS & TRENDS
The need to own something was yesterday, being Sustainability is in great demand
able to use and have access to what’s needed is the
future. Fact is that not only the market for expensive We are still far away from a truly sustainable econo-
consumer goods changes, but once again a new my - a circular economy. The turning point in the
generation is setting new standards that slowly but mass consumption, the end of questionable product
surely turn the market upside down. Having to pos- quality and debatable processes, has been a long
sess something is water under the bridge, being time coming. It’s risky to ignore unstoppable new
able to use and always have access to what’s need- trends and having the wrong attitude of doing busi-
ed is rather important for the future generations. ness. The term "sustainability" has degenerated into
a mere sign-board, which isn’t a solution for the fu-
Value creation through new services ture. Instead, core processes and services of the
company must be aligned completely anew, since
Most notably, services that have been assigned a new real sustainability - in terms of lasting future security -
value today - like refrigerators, washing machines, or is not a public relations strategy, but anchored in the
even entire air con- or heating systems - are available corporate strategy!
for use, rather than purchase, like in the case of a wash-
ing machine, paying for the provision of clean laundry. Today, companies are basically often hit in their exist-
ence by two paths of development that threatens their
Quite obviously, the effect on the consumer side is not sustainability:
to have high initial cost and safety in the provision of
services over the entire service life. The service provid- 1. Because their strategy is not coherent anymore,
ers on the other hand are binding the customer in the due to the current or future market and environ-
long term, therefore doing everything to optimize the mental factors. The business model is no longer
product and service quality in the acquisition- and per- valid and as such outdated, because of new tech-
formance process. Over longer life cycles, this saves nologies, new competitors, other rules, etc .
especially natural resources, but creates new / other
activities as well that eventually result in new business 2. Because the strategy is tailored too little on sus-
models. tainability criteria in the core of the corporate activ-
ity. Uncontrollable events - like scandals, acci-
Let’s face it, there is no industry in which everything re- dents, etc. - can then easily pull down a company
mains the same. Or can you say that your business overnight.
model will be unchanged in the next few years? How
certain can a corporate governance actually be that no
event occurs that cuts a company to the quick?
What about the Digital Transformation in Asia?
Well, it is already evident that Asian companies will overcome the challenges of the digital transformation. Experts
still see a significant pent-up demand, especially in small and medium enterprises, where there is a danger of be-
ing left behind, because many still shy away from a comprehensive strategy or even a fundamental change pro-
cess. They are currently simply still overwhelmed by the complexity of the issue and the changes digitization
brings.
Of course, digital transformation has significant implications on all facets of a company and its possibilities appear
infinite. Therefore, it should be discussed right at the beginning, what should be done and especially what not, as
otherwise there is the danger of getting bogged down by too many projects.
In the strategy and corporate governance the threads clearly converge. Here lies the core of causation, if it went
wrong. In a new strategy lies moreover the approach to give the change a new direction. Furthermore, innovation
is neither a spin-off nor the result of popular brainstorms. The purpose of a good strategy is to permanently en-
sure the viability and survivability of the company. Business and management are looking generally for the
change to secure the future of their businesses.
The central and most important questions an entrepreneur has to face to ensure the continuity of his / her compa-
ny read: “Is the company well positioned for the future? If the company future-proofed?” The rest can be deduced
from the answer and is the subject of good methodological craft, expertise, innovation and inspiration.
Only the entrepreneurs themselves can give a meaningful answer to this key issue. Based on the company's own
DNA, own history and success story. Tackling, for instance, one of the major challenges like privacy and data se-
curity, which aggravates additionally for international companies, it becomes clear that without a strategy nothing
works.◊ By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
M
The need to own something was yesterday, being Sustainability is in great demand
able to use and have access to what’s needed is the
future. Fact is that not only the market for expensive We are still far away from a truly sustainable econo-
consumer goods changes, but once again a new my - a circular economy. The turning point in the
generation is setting new standards that slowly but mass consumption, the end of questionable product
surely turn the market upside down. Having to pos- quality and debatable processes, has been a long
sess something is water under the bridge, being time coming. It’s risky to ignore unstoppable new
able to use and always have access to what’s need- trends and having the wrong attitude of doing busi-
ed is rather important for the future generations. ness. The term "sustainability" has degenerated into
a mere sign-board, which isn’t a solution for the fu-
Value creation through new services ture. Instead, core processes and services of the
company must be aligned completely anew, since
Most notably, services that have been assigned a new real sustainability - in terms of lasting future security -
value today - like refrigerators, washing machines, or is not a public relations strategy, but anchored in the
even entire air con- or heating systems - are available corporate strategy!
for use, rather than purchase, like in the case of a wash-
ing machine, paying for the provision of clean laundry. Today, companies are basically often hit in their exist-
ence by two paths of development that threatens their
Quite obviously, the effect on the consumer side is not sustainability:
to have high initial cost and safety in the provision of
services over the entire service life. The service provid- 1. Because their strategy is not coherent anymore,
ers on the other hand are binding the customer in the due to the current or future market and environ-
long term, therefore doing everything to optimize the mental factors. The business model is no longer
product and service quality in the acquisition- and per- valid and as such outdated, because of new tech-
formance process. Over longer life cycles, this saves nologies, new competitors, other rules, etc .
especially natural resources, but creates new / other
activities as well that eventually result in new business 2. Because the strategy is tailored too little on sus-
models. tainability criteria in the core of the corporate activ-
ity. Uncontrollable events - like scandals, acci-
Let’s face it, there is no industry in which everything re- dents, etc. - can then easily pull down a company
mains the same. Or can you say that your business overnight.
model will be unchanged in the next few years? How
certain can a corporate governance actually be that no
event occurs that cuts a company to the quick?
What about the Digital Transformation in Asia?
Well, it is already evident that Asian companies will overcome the challenges of the digital transformation. Experts
still see a significant pent-up demand, especially in small and medium enterprises, where there is a danger of be-
ing left behind, because many still shy away from a comprehensive strategy or even a fundamental change pro-
cess. They are currently simply still overwhelmed by the complexity of the issue and the changes digitization
brings.
Of course, digital transformation has significant implications on all facets of a company and its possibilities appear
infinite. Therefore, it should be discussed right at the beginning, what should be done and especially what not, as
otherwise there is the danger of getting bogged down by too many projects.
In the strategy and corporate governance the threads clearly converge. Here lies the core of causation, if it went
wrong. In a new strategy lies moreover the approach to give the change a new direction. Furthermore, innovation
is neither a spin-off nor the result of popular brainstorms. The purpose of a good strategy is to permanently en-
sure the viability and survivability of the company. Business and management are looking generally for the
change to secure the future of their businesses.
The central and most important questions an entrepreneur has to face to ensure the continuity of his / her compa-
ny read: “Is the company well positioned for the future? If the company future-proofed?” The rest can be deduced
from the answer and is the subject of good methodological craft, expertise, innovation and inspiration.
Only the entrepreneurs themselves can give a meaningful answer to this key issue. Based on the company's own
DNA, own history and success story. Tackling, for instance, one of the major challenges like privacy and data se-
curity, which aggravates additionally for international companies, it becomes clear that without a strategy nothing
works.◊ By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
M
