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Welcome to

Dear Reader,
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Welcome to the 1 edition of Asian eMarketing this year and traditionally we starts with ‘Trend
Predictions and Forecasts” for the digital marketing industry in Asia Pacific.

Expect that no stone is left unturned this year, since everything seems to be going digital faster
than thought with new technologies emerging. What was successful yesterday may be obso-
lete tomorrow as paradigms are steadily shifting. In fact, smartwatches, smart glasses, or fit-
ness bracelets are already kind of old hat and implants and pills will instead spur on our individ-
ual digitization.

Apart from digitization and new channel opportunities, advertising is apparently most influ-
enced by mobility, globalization and the changing attitude of consumers towards brands, de-
manding honest and authentic communication.

Expect an interesting and exciting look into the future of digital marketing and learn how the
digital transformation is changing our environment, influences our thinking, and revolutionizes
our business models. Happy New Year!

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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2 Asian eMarketing - January 2016 - Digital Marketing Trends & Predictions