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Digital Marketing Trends 2016
RESEARCH, ANALYSIS & TRENDS
Today is tomorrow's yesterday, so how is your company prepared for the future? 4
Globalization, mobility and the changing attitude of consumers influence Digital Marketing in 2016 6
IDC’s Big Data and Analytics Predictions 8
What Social Media Managers need to prepare for in 2016 10
Cybersecurity Report identified the eight most important data threats of 2016 12
Technologies most marketers are investing in this year 14
The defining visual trends Getty Images expects to rule in 2016 16
Criteo’s eCommerce Industry Outlook 2016 and call for action before Chinese New Year 18
IDC Manufacturing Insights released this year’s top technology priorities 20
Juniper Research’s Top 10 Tech Trends for 2016 22
APAC banks say they are most at risk from data breaches at large retailers and telcos in 2016 24
Trends that will change the purchasing behavior fundamentally 26
Mobile Advertising: What NOT to expect in 2016 28
32 How to ride the wave of success in 2016
34 Zeitgeisty e-Commerce trends you can’t afford to miss out on
36 WatchGuard predicts new hunting grounds for hackers in 2016 BEST PRACTICES
38 CRM trends that have to walk the talk in 2016
40 Digital Marketing’s deadliest sins 42
TECHNOLOGIES eBlocker: The world’s first convenient plug-and-play privacy solution for all devices 44
World's first mobile app facilitates all types of mobile Internet connectivity - simultaneously
46
Real-time watermarking for rapid and secure delivery of premium content
New ‘Big Data’ couponing engine records and processes transaction data at every touchpoint
on the customer journey - in real time
48
50 New self-service portal allows creating multi-screen ad campaigns via TV, digital and mobile channels
52 Master multi-language customer service with ease
54 Adobe improves the retail experience with new innovations COMPANIES
56 The last mile: The most important touchpoint for brands today
58 AT Internet’s enriched Analytics Suite transforms raw data quickly for prompt action
60 New pay per click ad network Klik Untung intends to shake up Southeast Asia
BUZZWORDS — Digital Transformation 62
APPOINTMENTS & ANNOUNCEMENTS 64
IMPRINT 70
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
RESEARCH, ANALYSIS & TRENDS
Today is tomorrow's yesterday, so how is your company prepared for the future? 4
Globalization, mobility and the changing attitude of consumers influence Digital Marketing in 2016 6
IDC’s Big Data and Analytics Predictions 8
What Social Media Managers need to prepare for in 2016 10
Cybersecurity Report identified the eight most important data threats of 2016 12
Technologies most marketers are investing in this year 14
The defining visual trends Getty Images expects to rule in 2016 16
Criteo’s eCommerce Industry Outlook 2016 and call for action before Chinese New Year 18
IDC Manufacturing Insights released this year’s top technology priorities 20
Juniper Research’s Top 10 Tech Trends for 2016 22
APAC banks say they are most at risk from data breaches at large retailers and telcos in 2016 24
Trends that will change the purchasing behavior fundamentally 26
Mobile Advertising: What NOT to expect in 2016 28
32 How to ride the wave of success in 2016
34 Zeitgeisty e-Commerce trends you can’t afford to miss out on
36 WatchGuard predicts new hunting grounds for hackers in 2016 BEST PRACTICES
38 CRM trends that have to walk the talk in 2016
40 Digital Marketing’s deadliest sins 42
TECHNOLOGIES eBlocker: The world’s first convenient plug-and-play privacy solution for all devices 44
World's first mobile app facilitates all types of mobile Internet connectivity - simultaneously
46
Real-time watermarking for rapid and secure delivery of premium content
New ‘Big Data’ couponing engine records and processes transaction data at every touchpoint
on the customer journey - in real time
48
50 New self-service portal allows creating multi-screen ad campaigns via TV, digital and mobile channels
52 Master multi-language customer service with ease
54 Adobe improves the retail experience with new innovations COMPANIES
56 The last mile: The most important touchpoint for brands today
58 AT Internet’s enriched Analytics Suite transforms raw data quickly for prompt action
60 New pay per click ad network Klik Untung intends to shake up Southeast Asia
BUZZWORDS — Digital Transformation 62
APPOINTMENTS & ANNOUNCEMENTS 64
IMPRINT 70
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
