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RESEARCH, ANALYSIS & TRENDS

IDC’s Big Data &

Analytics Predictions

IDC Asia Pacific just announced its top predictions for With the digitalization of everything, the ability to make
Big Data and Analytics, highlighting at the same time smarter, quicker, and more automated decisions and
how organizations shall plan for the evolving Big Data actions will increasingly become a competitive necessi-
and Analytics (BDA) landscape in the region. ty. At the same time, barriers to entry will be lower as
technology options are increasingly abundant with pur-
The global provider of market intelligence expects or- pose-built tools that are designed for specific workload
ganizations to achieve an extra US$65 billion in produc- or use case, flexible pricing and deployment, the advi-
tivity benefits in the region over their less analytically- sory firm explains.
oriented peers by 2020.
"While managing on- and off-premises data can pose
"The majority of Asia Pacific organizations consider da- new challenges, data gravity will drive adoption of cloud
ta as a strategic asset, but the ability to deliver actiona- -based BDA solutions as organizations adopt more ad-
ble insights to decision makers quickly will differentiate jacent solutions (e.g. SaaS-based CRM, ERP) over
the data-driven leaders in Digital Transformation", says time”, says Chris Zhang, Senior Market Analyst, Soft-
Qiao Li, Senior Market Analyst, Big Data and Analytics, ware, IDC Asia Pacific. “Spending on cloud-based BDA
IDC Asia/Pacific. technology will grow 3x faster than spending for on-
premises solutions in Asia Pacific (excluding Japan) by
Thus, IDC’s #1 prediction states that the adoption of 2020", he adds.
Big Data and Analytics (BDA) will be accelerated by
business disruption from Digital Transformation IDC reports that the rest of the predictions for the fast-
(DX) in the region. evolving BDA market for the next three to five years
include the following:
8 Asian eMarketing - January 2016 - Digital Marketing Trends & Predictions
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