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BEST PRACTICES & STRATEGIES

Technology Obviously, companies whose management has
technological competence can cope better with the
corona crisis, as a variety of studies prove. When
competence is asked what must-haves for future managers are

indispensable, four skills emerged as being crucial:
king in times of decision-makers should have strategic thinking,
leadership qualities, be competent in handling
technologies, and understand the market and
pandemics customers.

However, digital leaders only succeed if the triad of models. As a result, many supposed digitization
digital transformation of wanting, being able, and doing offensives wither into pure IT automation to make
is considered equally and comes together effectively. existing processes even more efficient. The fact that
Because not all "want" to deal with digital changes— people tend to be critical of changes—especially with
despite Corona—only a few really have the in-depth increasing age—does not help at all neither with the
knowledge for the "ability" and too many still fail to "do" dynamic topic of digitization, since change is precisely
and thus, to implement digital projects. its essential characteristic. So, if you really want to be
digital, you have to want the changes. The digital
Want the change mindset is the first essential component for a real digital
leader. And isn’t voluntary willingness always better
No clinging to the status quo helps in view of the than being forced to do so by new digital competitors.
profound changes brought about by digitization, which
are aggressively brought to the company from outside The Digital Leadership Index from Capgemini invent is
and cannot be managed from within. Not to mention available as a free self-test on the Internet, with which
that in most incentive and reward systems for you can find out whether you are already fit enough to
managing directors and board members, the focus is manage a company in the digital age. Against the
on the earnings from the ongoing core business, not background of or precisely because of the corona
the courageous and risky focus on new digital business pandemic, the will to digitize is increasing. But it turns

16 January 2021: AI & Automation in Marketing