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Dear reader,

This month’s issue of Asian eMarketing is dedicated to Video Marketing, since online video
ad revenue is expected to double in the next two years and video ad views are set to ex-
plode.

Quite obviously, video marketing is gaining popularity since it offers the richness of TV and
the analytics of digital. In fact, video ads provide a level of visual and narrative richness that
nearly equals television, while offering all the advantages of digital, including advanced tar-
geting, tracking, and increasingly automated buying of video ad units. Besides that, motion
pictures simply seem to come across much stronger than static pages with words and pic-
tures, significantly contributing to a positive buying decision.

Recent Facebook changes, for instance, increased the amount of videos being watched on

the social media network up 785% year-over-year and 134% quarter-over-quarter after auto-
play videos were implemented in Q4, according to Adobe's latest Social Intelligence Report.
Not to mention the impressive growth rate of the mobile and tablet video viewership, that
went up 532% in the past two years, according to a recent study of the video technology
company Ooyala, confirming that the paradigm shift of content availability gained momen-
tum.

A lot is happening in the video marketing industry, so stay tuned and enjoy the issue.

Best regards,

Daniela La Marca

Editor-in-Chief, Asian eMarketing

Connect with us:

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 Asian eMarketing June 2014 - Video Marketing