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Video Marketing

Research, Analysis & Trends The evolution of video conferencing and
telepresence morphs to Media Collaboration 30
The future belongs to Video Marketing
- no doubts! 4 Appear TV XC Series Video Processing Platform
chosen for new 2014 Formula One Race Circuits 32
The benefits of video emails for effective customer
acquisition 5 Cisco consolidates market leadership in India
with state-of-the-art VideoGuard CA and DRM
Videos are on the upswing and images are technology 33
generally shared the most on social media 6
Bindo’s iPad POS helps SMEs to compete with
Technology and channel integration drive the Amazon 34
digital transformation in marketing 8

Irdeto explored consumer consumption patterns Companies & Campaigns
of video content to identify why people turn to
piracy 10
MediaBUZZ’s 8byEight event hotly discussed
the “Art and Science of Digital Marketing” 36
Social media as a key building block for
successful video marketing 12
SpotXchange taps DoubleVerify to deliver
additional safeguards against video ad fraud 37
Mapping the ‘Customer Journey’ to improve
customer experience 14
Clozette.TV will go live this year 38
B2B Benchmarks & Best Practices Report on Vevo will be first digital distribution platform for
Video Marketing 16
music videos using Mirriad's native in-video
technology 40

Best Practices & Strategies SpeakingPhoto: The app that turns pictures into
stories could be useful for Scoopshoters during the
How to get the most out of video marketing in your world cup in Brazil 42
campaign 18
ShoreTel introduces its latest Dock 14.2 station
Tips for driving business with Video Marketing 19 for smartphones, with unrivaled features 44

Google +: The direct path to YouTube 20 CommunicAsia, EnterpriseIT and BroadcastAsia
2014- Asia’s premier industry events ace on
mobility and connectivity innovations 46
What you have to pay attention to when producing
and distributing your videos 22
Frost & Sullivan recognizes the shining stars in
Asia’s ICT industry at the 11th annual Asia Pacific
ICT Awards 48
Technologies & Products

Facebook video spots are getting new Imprint 50
interactive components meant to drive more
views for brands 24

Social video content helps marketers to keep up
with the demanding world of consumer
engagement 26
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Divergent Media launches new professional
video transcoding app 28

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