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RESEARCH, ANALYSIS & TRENDS
The benefits of video emails
for effective customer
acquisition
Attracting new customers is in gen- natural language understanding advantages over conventional ac-
eral quite challenging for any busi- technologies. Together, the plat- quisitions:
ness and particularly exhausting for form delivers a human-like, conver-
SMEs. Exhibition booths and busi- sational customer service experi- Lasting images and haunting
ness visits are for most of them out ence that allows users to speak an words: Texts are often skimmed
of the question due to the high ex- order and quickly add items to their over and aren’t always interpreted
penses, therefore acquisitions are cart and we will see how fast cus- as the writer intends it. A video,
often done via post, telephone and tomers will become familiar with the however, is linking texts with imag-
email. But those who want to gen- new ordering feature. It’s a fact that es and emotions - and the more
erate new orders and stand out of convenience is what translates to positive images and emotions a
the crowd must be innovative to- increased sales and customer sat- message evokes in the viewer, the
day. isfaction. more they raise awareness and the
better they will be remembered.
Emails with videos or voice mes- "There will be a day when typing on
sages offer creative solutions for keyboards or with thumbs on mo- Or just consider how often you get
acquiring new customers through bile devices will come to a close; emails with videos compared to text
the Internet. we want to be the ones who contin- messages? Video emails and voice
ue to advance the technology expe- messages pique the recipient’s cu-
Fujitsu, for instance just made use rience – hand-in-hand with our cus- riosity, since they are not common-
of a new video presentation detail- tomers," said Patrick Doyle, Dom- place, yet. And since it’s not even
ing the company's industry-leading ino's Pizza president and CEO. necessary to read yourself, but the
technologies, products and pro- "Our mobile app users who are a information gets delivered in picture
cesses, from ASIC platforms and part of this launch are truly helping and sound, the probability that the
Custom SoCs, to IP and design set the foundation for the innova- "play" button gets pressed and your
services. The portfolio features high tions of today, that will soon performance is listened to and
-speed ADCs and DACs for optical enough become the standards of watched increases enormously.
networking, high-speed interfaces, tomorrow."
ARM™ CPU sub-systems, multi- Videos speak a thousand words
media codec and encryption en- Video emails and voice messag- and add value: By using video
gines and many other design IPs. es don’t get lost so easily in the emails you can present yourself as
The leading edge IP enables cus- text flood a personality and give the company
tomers to create next-generation a face as clients get addressed on
products and get them to market The fact that emails are free of multiple sensory channels. You
quickly and present the company's charge and can easily be sent in decide in what tone the words are
portfolio in a better and more con- bulk is of course tempting but also transported and how you present
venient way via video. encourages inconsiderate actions. yourself and your business.
Especially freelancers and SMEs
Domino's Pizza on the other hand often send standardized messages For instance, show the audience
demonstrates how to use advanced as a commodity, in the hope that it around the production halls, your
technology by launching voice or- leads to new business, but mostly employees at work, or explain es-
dering for its iPhone and Android without success. Other entrepre- pecially the benefits the recipients
apps. Created in partnership with neurs make the mistake to invest a get from your product or service. In
Nuance, this new offer redefines lot of time and effort into their cover addition, you have the option to
technology convenience and puts letters just to be very frustrated lat- include graphics and effects in a
Domino's at the forefront of an intui- er about the meager response. video to present hard facts in a
tive ordering method that is a true catchy way. Of course, high-quality
first within both traditional and e- The problem is that the email in- brochures and smartly designed
commerce retail. boxes of the company are overflow- cover letters for customer acquisi-
ing and the internet floods its users tion aren’t obsolete, but video
Domino's new voice ordering plat- with a gigantic tidal wave of text emails and voice messages useful-
form, powered by Nuance's Nina and information. Whoever wants to ly complement these methods. ◊
Mobile, is an intelligent virtual as- stand out from this mass, can re-
sistant that leverages speech vert to video emails or voice mes- By Daniela La Marca
recognition, speech synthesis and sages, because they offer several
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
The benefits of video emails
for effective customer
acquisition
Attracting new customers is in gen- natural language understanding advantages over conventional ac-
eral quite challenging for any busi- technologies. Together, the plat- quisitions:
ness and particularly exhausting for form delivers a human-like, conver-
SMEs. Exhibition booths and busi- sational customer service experi- Lasting images and haunting
ness visits are for most of them out ence that allows users to speak an words: Texts are often skimmed
of the question due to the high ex- order and quickly add items to their over and aren’t always interpreted
penses, therefore acquisitions are cart and we will see how fast cus- as the writer intends it. A video,
often done via post, telephone and tomers will become familiar with the however, is linking texts with imag-
email. But those who want to gen- new ordering feature. It’s a fact that es and emotions - and the more
erate new orders and stand out of convenience is what translates to positive images and emotions a
the crowd must be innovative to- increased sales and customer sat- message evokes in the viewer, the
day. isfaction. more they raise awareness and the
better they will be remembered.
Emails with videos or voice mes- "There will be a day when typing on
sages offer creative solutions for keyboards or with thumbs on mo- Or just consider how often you get
acquiring new customers through bile devices will come to a close; emails with videos compared to text
the Internet. we want to be the ones who contin- messages? Video emails and voice
ue to advance the technology expe- messages pique the recipient’s cu-
Fujitsu, for instance just made use rience – hand-in-hand with our cus- riosity, since they are not common-
of a new video presentation detail- tomers," said Patrick Doyle, Dom- place, yet. And since it’s not even
ing the company's industry-leading ino's Pizza president and CEO. necessary to read yourself, but the
technologies, products and pro- "Our mobile app users who are a information gets delivered in picture
cesses, from ASIC platforms and part of this launch are truly helping and sound, the probability that the
Custom SoCs, to IP and design set the foundation for the innova- "play" button gets pressed and your
services. The portfolio features high tions of today, that will soon performance is listened to and
-speed ADCs and DACs for optical enough become the standards of watched increases enormously.
networking, high-speed interfaces, tomorrow."
ARM™ CPU sub-systems, multi- Videos speak a thousand words
media codec and encryption en- Video emails and voice messag- and add value: By using video
gines and many other design IPs. es don’t get lost so easily in the emails you can present yourself as
The leading edge IP enables cus- text flood a personality and give the company
tomers to create next-generation a face as clients get addressed on
products and get them to market The fact that emails are free of multiple sensory channels. You
quickly and present the company's charge and can easily be sent in decide in what tone the words are
portfolio in a better and more con- bulk is of course tempting but also transported and how you present
venient way via video. encourages inconsiderate actions. yourself and your business.
Especially freelancers and SMEs
Domino's Pizza on the other hand often send standardized messages For instance, show the audience
demonstrates how to use advanced as a commodity, in the hope that it around the production halls, your
technology by launching voice or- leads to new business, but mostly employees at work, or explain es-
dering for its iPhone and Android without success. Other entrepre- pecially the benefits the recipients
apps. Created in partnership with neurs make the mistake to invest a get from your product or service. In
Nuance, this new offer redefines lot of time and effort into their cover addition, you have the option to
technology convenience and puts letters just to be very frustrated lat- include graphics and effects in a
Domino's at the forefront of an intui- er about the meager response. video to present hard facts in a
tive ordering method that is a true catchy way. Of course, high-quality
first within both traditional and e- The problem is that the email in- brochures and smartly designed
commerce retail. boxes of the company are overflow- cover letters for customer acquisi-
ing and the internet floods its users tion aren’t obsolete, but video
Domino's new voice ordering plat- with a gigantic tidal wave of text emails and voice messages useful-
form, powered by Nuance's Nina and information. Whoever wants to ly complement these methods. ◊
Mobile, is an intelligent virtual as- stand out from this mass, can re-
sistant that leverages speech vert to video emails or voice mes- By Daniela La Marca
recognition, speech synthesis and sages, because they offer several
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
