Page 3 - index
P. 3
Marketing Automation …
RESEARCH, ANALYSIS & TRENDS
What does it mean to be pg 6 Stop believing the definition pg 8 Analytics for the workplace pg 10
human in a digitally of marketing had changed, – it starts from the top
transformed world? rather remember the basics
ASEAN marketers seek pg 12 How marketers can win pg 14 Why ‘Real-time Marketing pg 16
enhanced digital capabili- over consumers in 2016 Automation’?
ties in media and creativity,
WFA study revealed
The secret is to know your pg 18 Online retargeting often pg 20 Mobile ad spend in China is pg 22
consumers’ needs whole- fails and falls flat, so how growing at a staggering
heartedly about email retargeting? pace
6Estates reveals valuable pg 24 Marketing sector demand pg 26
insights into real-time across Southeast Asia still
conversations and fluctuating: All markets
sentiments about what register negative annual
attracts Chinese travelers to growth
a country,
BEST PRACTICES & STRATEGIES
10 Golden Rules for pg 28 Four ‘must-haves’ for pg 30 IAB Programmatic Fee pg 32
programmatic media buying optimal programmatic Transparency Calculator
buying campaigns calibrates ROI from
technology, services, data
and media costs
The role of design and pg 34 Programmatic Marketing pg 36
creativity in times of takes customers by the
programmatic advertising hand…
TECHNOLOGIES & PRODUCTS
Adobe programmatic pg 38 Facebook's Dynamic pg 40 Google Analytics 360 turns pg 42
advertising platform raised Display Ads improve and insights into action
the bar distinctly simplify retargeting
enormously
Data science not only pg 44 AppNexus Video SSP rivals pg 46 Xaxis launched Xaxis pg 48
simplifies digital marketing Google and Facebook Radio, a programmatic
processes, it powers the audio advertising solution,
best, personalized in APAC
experiences for consumers
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