Page 4 - index
P. 4






COMPANIES & CAMPAIGNS


TÜV SÜD Digital Service pg 50 Prospecting and Retarget- pg 52 Securonix unveils SNYPER pg 53
Centre of Excellence aims ing make for winning digital that can ingest petabytes of
to develop services and marketing strategies data and analyze it in
solutions for the adoption of real-time
smart technologies



Southeast Asian advertisers pg 54 Rockwell Automation excels pg 55 Lisbon International pg 56
are preparing for drop in in business ethics and Advertising Festival open
online visibility due to takes credit for it for entries
Google’s new rollout


LEGISLATION — China’s amended ‘Advertisement Law’ has been put into practice pg 58



BUZZWORDS — Programmatic Media Buying pg. 60



APPOINTMENTS & ANNOUNCEMENTS pg. 64


IMPRINT pg. 72



















































4 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
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