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Whadoes it mean to be human

in a digitally transformed world?

Get an answer from Gerd Leonhard, Futurist and Leonhard predicts that in the next five years, globally
Founder and CEO of The Futures Agency at this year’s increased connectivity, super-computing and vastly
CommunicAsia2016 Summit and BroadcastAsia2016 more powerful interfaces, will bring about exponential
International Conference and find out how your busi- changes in how we communicate, how we consume
ness can leverage smart technologies to meet the de- media and content, how we transact and do business,
mands of today’s and the expectations of tomorrow’s and how we learn and design our future.
connected consumer.
He will deliver his visionary speech, titled “The Next 5
“The next 20 years are likely to bring more changes to years in Global Digital Transformation”, on 1 June 2016
humanity than the past 300 years”, Gerd Leonhard be- at Marina Bay Sands, Singapore.
lieves, who has been dubbed by The Wall Street Jour-
nal “one of the leading Media Futurists in the world.” The following presents a preview of Leonhard’s highly
anticipated session on what the future will bring:
Leonhard predicts that in the next five years, globally
increased connectivity, super-computing and vastly Global Digital Transformation: the 10 ‘ations’ that
more powerful interfaces will bring about exponential will impact every business
changes in how we communicate, how we consume
media and content, how we transact and do business According to Leonhard, global digital transformation is
and how we learn and design our future. He will deliver bringing about an age of digital “ations” that all beg the
his visionary speech, titled “The Next 5 years in Global question: what will it mean to be human in a digitally
Digital Transformation”, on 1 June 2016 at Marina Bay transformed future? Gerd’s “ations” include: mobiliza-
Sands, Singapore. tion, digitization, screenification, disintermediation, au-
tomation, virtualization and robotization.
6 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
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