Page 11 - AeM_Mar_2018

RESEARCH, ANALYSIS & TRENDS

Improving CRM and making it even more IoT benefits are of course decisive for the business
development of a company as well, since it enables us
effective
to break new ground and generate new sources of
Customer service is another area that benefits from the income or higher margins. For example, a digital
IoT. For instance, because a connected device service can become an interesting product for buyers, if
recognizes on its own that there is a problem and it greatly expands their usage options. To provide such
reports it to the responsible technical support based on services, companies enter nowadays into co-operations
how it works. Ideally, the device is able to report which with each other that were previously unimaginable.
spare part is needed, this way avoiding failures and The Swedish truck manufacturer Scania, for instance,
time-consuming repairs. Not to mention that regular expanded its portfolio by developing a fleet
software updates are carried out automatically. All this, management system that allowed truck buyers, among
however, does not replace customer service, rather other things, a more economical operation and
supports the department in its efforts to serve the end optimized maintenance of their fleet. A completely new
user faster and more effectively. business was set up that benefitted both the end user
and Scania's entrepreneurial development
For example, the construction machinery
manufacturer Hitachi benefits from the IoT in a .
remarkable way. The interconnectedness of their The Internet of Things clearly changes the way people
machines optimizes operation, safety and maintenance communicate, work and live in the future, simply
processes, besides minimizing the risk of costly repairs because there will be connectivity for everyone,
or dangerous device failures. everything and everywhere. Its impact on businesses
and their marketing efforts respectively will be
Business development - opening up new enormous. ◊
By Daniela La Marca
sources of income with IoT

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