Page 2 - Trends 2013

Dear Reader,

Since the digitization trend is simply unstoppable, affecting more and more areas of our lives,
marketers have to adapt constantly to new requirements.

So, besides taking a look at the many trends forecasted for 2014, you may want to review the
predictions made in 2013 to learn from the past - or maybe you are just interested in finding
out where your personal assessment of new technologies, processes and partnerships has
been right or wrong.

Some trends are just continuations, while others are based on new technology, but what they
all have in common is the fact that they offer smart marketers the opportunity to get ahead of
the competition.

So, stay informed with Asian eMarketing!

Best wishes,

Daniela La Marca
Editor-in-Chief

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2 Trends 2013 - Asian e-Marketing 2013 in retrospect