Page 3 - Trends 2013

Asian e-Marketing Trends 2013

IN RETROSPECT

Social Media It’s EVERYWHERE commerce now due to
proliferation of touch points across mobile
devices 40
A pivotal year for social: Brands can only survive
if the people and networks love them 6
Evans Data Corp's newly released mobile
development survey 41
UM cracks social code the 7th time 9
GSMA: 1.5 billion new mobile connections in
Social media in 2013: Predictions from Asia by 2017 make an impact on growth and
professionals 11 “connected life” 42

B2B marketers reluctant to adopt social and Forrester‘s 2013 mobile trends for marketers 44
content marketing or social SEO replaces SEO 14
Customer experience management (CEM) top
Facebook, Twitter or Google+ are not just driver of telco IT investments in 2014 46
connecting people, but the entire web 16
Mobile ad games - a powerful marketing tool 47
The future of social media lead management 18

New study predicts social sharing on Google+ Security
will overtake Facebook by 2016 21
McAfee predicts rapid evolution and growth of
Highlights of the social media marketing industry cyberthreats in 2013 49
report 2013 23
Gartner: big data, gamification and 3D printing
hype reached its peak 51
Mobile

Data privacy trends in Asia Pacific‘s highly
The internet of the future is mobile – fragmented legislative environment 52
WHAT ELSE! 25
Secure exchange of data is the cornerstone of
MEF looks at the year ahead, identifying the Shareconomy 53
10 key mobile trends for 2013 26
Mobility and the application era in Asia 54
IDC’s Top 10 Mobility Predictions for 2013 27
Survey results for DDoS protection services:
Deloitte predicts “All-You-Can-App” becoming a what really matters to e-commerce companies 55
standard rate in 2013 29

IPG Mediabrands identifies four native mobile Video
experiences as building blocks for more
successful mobile advertising strategies 31
Two-way video to drive the next wave of
network traffic volume 57
There is plenty of mobile opportunity out there,
but Asian and European consumers have different
preferences 33 Deloitte's "State of the Media Democracy"
survey reveals that digital omnivores are on
the move 58
The impact of APAC on mobile 34
ComScore Video Metrix: Vietnam leads in online
StrongView survey reveals that mobile marketers‘ video viewing penetration across Asia Pacific 60
lack of sophistication limits campaign
effectiveness 36
Real Time Bidding (RTB) and video: Asian
marketers should set up their strategy now! 62
IDC: intense business competition seals
IT-marketing partnerships in Asia Pacific 38

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