Page 4 - Trends 2013

Asian e-Marketing Trends 2013 -

IN RETROSPECT

Deloitte's "State of the Media Democracy" survey MAGNA GLOBAL advertising forecast 2013 –
reveals that digital omnivores are on the move 64 Asia in focus 93

The video conferencing landscape and the real Newsletter trends 2013 94
benefits of video 66

Programmatic buying gains steam, despite
reservations 68
E-Commerce & Multi- / Omni-Channels

SapientNitro insights 2013: the digitization of
Data & Analysis physical stores 96

Taming the big data beast to drive radical Omni-channel retail maturity will move from
change 69 foundation to convergence and precision to
immersion 98
Eye-tracking study reveals success factors for
video advertising 71 The megatrend 2013: multichannel marketing,
focusing on the customer experience 100
Trend moves towards effective, robust and
inexpensive web analytics solutions 72 Asia Pacific marketers increasingly confident in
developing customer-centric digital strategies 101
User experience analysis less complex and more
affordable by now 74 Trends that keep the ‘wheel of retailing’ rolling 103

The high speed e-commerce evolution in Asia 105
Performance
Mobile commerce is much sought-after in
Dan Cohen‘s identifies 9 key trends in Asia Pacific 107
performance marketing for 2013 76
Asian consumers demand touch-enabled
Altimeter‘s converged media imperative: notebooks 109
integrated media for performance and success 78
Brands of local origin dominate the list of
MAGNA GLOBAL predicts APAC growth will offset Meaningful Brands in Asia Pacific 111
the stagnation in EMEA and North America 81

Imprint 116
CMO Council study: B2B marketers must improve
relevance and performance of digital content 83

Content & Email

Gartner: top 10 strategic technology trends for
2014 85

The next normal: an unprecedented look at
millennials worldwide 87

In search of balance between citizens’ freedoms
and security 89

Emarsys: E-marketing "on the move" poses
new challenges 91 Register to receive it!

4 Trends 2013 - Asian e-Marketing 2013 in retrospect