Page 7 - index
P. 7
RESEARCH, ANALYSIS & TRENDS
ested in. page based on an individual cus- Hence, there is no doubt that
tomer history. ‘Predictive intelligence’ will evolve
Predictive Intelligence, for instance, Digital marketing can benefit from into a key capability in eCommerce
can cater to the preferences of an the knowledge of an intelligent in order to retain existing customers
individual user in real-time regard- commerce platform as well, for ex- and to attract new ones in the fu-
ing search or navigation. Above all, ample, by delivering appropriate ture.◊
prices and product promotions social ads or emails to customers
could be displayed on a shopping based on current online visits. By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
ested in. page based on an individual cus- Hence, there is no doubt that
tomer history. ‘Predictive intelligence’ will evolve
Predictive Intelligence, for instance, Digital marketing can benefit from into a key capability in eCommerce
can cater to the preferences of an the knowledge of an intelligent in order to retain existing customers
individual user in real-time regard- commerce platform as well, for ex- and to attract new ones in the fu-
ing search or navigation. Above all, ample, by delivering appropriate ture.◊
prices and product promotions social ads or emails to customers
could be displayed on a shopping based on current online visits. By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
