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Customer Experience & Customer Journey
RESEARCH, ANALYSIS & TRENDS
In Quality We Trust! pg 4 Welcome to the age of pg 6 A look back: The most pg 8
Customer-Experience (CX) important social media
contests trends of 2018
The Customer Journey is a pg 10
matter for the boss
BEST PRACTICES & STRATEGIES
Customer Experience as a pg 12 Successful CX pg 14 A distinguished Customer pg 16
key differentiator Management – step by step Journey requires a
continuously connected CX
Customer-Experience- pg 18 Limitations of the Customer pg 20 Passing the major pg 21
myths you shouldn’t fall for Journey and how to tackle Customer Journey
them challenges with flying colors
COMPANIES & CAMPAIGNS
Vodafone Business puts pg 22 Hootsuite celebrates 10 pg 24
customers and tangible years of industry-leading
business outcomes at its innovation and customer
core success
BUZZWORDS - Digital customer journey pg 26
APPOINTMENTS & ANNOUNCEMENTS pg 28
IMPRINT pg 31
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