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Customer Experience & Customer Journey



         RESEARCH, ANALYSIS & TRENDS



         In Quality We Trust!      pg 4      Welcome to the age of   pg 6       A look back: The most   pg 8

                                           Customer-Experience (CX)           important social media
                                           contests                           trends of 2018
         The Customer Journey is a   pg 10

         matter for the boss


       BEST PRACTICES & STRATEGIES



         Customer Experience as a   pg 12   Successful CX            pg 14   A distinguished Customer   pg 16
         key differentiator                Management – step by step         Journey requires a
                                                                             continuously connected CX


         Customer-Experience-      pg 18   Limitations of the Customer  pg 20   Passing the major      pg 21
         myths you shouldn’t fall for      Journey and how to tackle         Customer Journey
                                           them                              challenges with flying colors


       COMPANIES & CAMPAIGNS



         Vodafone Business puts    pg 22      Hootsuite celebrates 10   pg 24

         customers and tangible            years of industry-leading
         business outcomes at its          innovation and customer
         core                              success



         BUZZWORDS             - Digital customer journey                                                pg 26


         APPOINTMENTS & ANNOUNCEMENTS                                                                     pg 28



         IMPRINT                                                                                         pg 31






























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