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Welcome to
Dear Reader,
Artificial intelligence has become indispensable in marketing, since it is analyzing large
amounts of data much faster than the human brain ever can. By now, the systems have
progressed so far that they even deduce appropriate conclusions and act accordingly.
That’s why AI technologies are taking centerstage not only in innovation hubs like Silicon
Valley, but big platform companies like Amazon, Google, Baidu or Alibaba are joining forces
and invest billions of dollars. AI promises more efficiency, new business ideas, and completely
new sales opportunities. The field of application for AI is almost unlimited.
In the context of customer communication, AI has found without doubt its place as well, when
looking at chatbots that are able to process a large part of customer inquiries automatically
due to a comprehensive, underlying database and intensive training. But will AI be able to take
over customer communication - completely? Where is artificial intelligence in marketing
heading? What’s the difference between Artificial Intelligence and Marketing Automation? Find
the answers in this month’s issue of Asian eMarketing and look out for the next one on “IoT &
Integrated Marketing”.
Best regards,
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 February 2018 - Artificial Intelligence (A.I.) in Marketing